23 July 2009

Guest Editor: Kate, Marketing and Product Director

Kate is currently in New York to oversee the initial training, to meet and greet press and to introduce Illamasqua to the Big Apple...

So, as the New York launch looms, and our National USA launch in October is growing closer, I have been spending time in the USA making sure that everyone who needs to know about Illamasqua knows about it. Monday Jennifer, Daniel and I trained the fabulous and inspiring team that are going to be representing us in Sephora at 5 Times Square. I am so excited about the launch and have confidence in the newest Illamasqua evangelists. In the words of one of the team - we channel Sasha Fierce!

Tuesday and Wednesday I had the pleasure of the company of the people that are in the know in the New York beauty business - the editors and beauty directors at the likes of W, American Vogue (I had a bit of a Devil Wears Prada moment outside of the Conde Nast building!), American ELLE and Nylon. The feedback we have had has been phenomenal - everyone is so excited about our impending launch and they love, love, love our products. Bring on the launch!!!

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