Kate is currently in New York to oversee the initial training, to meet and greet press and to introduce Illamasqua to the Big Apple...![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilfp_ebEGLCUtVQAx1P048t609WWwOmKzWT678m3xxANy7kgpkQ733EA7Buodh84hxTR9vJ3bvy8zZXJXG9Rgbu_-wXkIeD4nE_VeZMD1OEUH1YKu_qbLM7a9Suq_AK0zWrUiimokqOpzu/s320/Kate+m)
So, as the New York launch looms, and our National USA launch in October is growing closer, I have been spending time in the USA making sure that everyone who needs to know about Illamasqua knows about it. Monday Jennifer, Daniel and I trained the fabulous and inspiring team that are going to be representing us in Sephora at 5 Times Square. I am so excited about the launch and have confidence in the newest Illamasqua evangelists. In the words of one of the team - we channel Sasha Fierce!
Tuesday and Wednesday I had the pleasure of the company of the people that are in the know in the New York beauty business - the editors and beauty directors at the likes of W, American Vogue (I had a bit of a Devil Wears Prada moment outside of the Conde Nast building!), American ELLE and Nylon. The feedback we have had has been phenomenal - everyone is so excited about our impending launch and they love, love, love our products. Bring on the launch!!!
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