31 January 2012

Our 50,000 facebook fan reveal...

As we approach 50,000 fans on our facebook page, we are planning an exclusive offer to celebrate and thank you for your support! 

As a thank you, we'd like the help of our followers and supporters to help decide and determine what this exclusive offer will be.

To place your vote, simply visit facebook.com/illamasqua, select your favourite offer and stay tuned for the big reveal

30 January 2012

The Illamasqua Colour Pop Shop

Set in the creative hub of Illamasqua, we prepare to unveil our Colour Pop Shop…

For one day only our flagship store in Beak St, London is to be transformed! A wash with colour and an infusion of pigment, the store will play host to a bespoke selection of Illamasqua pieces.

A blend of cult, colour intense products, our flagship store is set to reveal it’s alter ego.

Discover Illamasqua, build your kit and indulge in an immense array of shades.

To be a part of this exclusive, one day Colour Pop Shop and uncover the mystery of this unique event, visit the store on Sunday 12th February from 12-6pm to be inspired…

27 January 2012

Your Alter Ego Gallery

We have receieved so much inspiration from all the alter egos that we have seen this week. As the weekend is upon us, why not indulge yourselves and reveal your alter egos!

Kelly Manu has really used her imagination and taken fantasy to the next level with this look. Use our Eye Brow Cake to create a statement brow, mix with Sealing Gel for a more intense, long lasting finish.

Hannah Ford sent us this beautiful gothic inspired and textured look. We have been inspired by Hannah's use of black powder eye shadow as a contour on the nose and cheeks. Embrace your darker side and use our Precision Ink in Abyss which allows you to create intricate designs. 

We love this vintage look by Olga Hasior. A classic red lip is a perfect way to create a vintage look, we suggest our Lipstick in Box. Our School of Make-up Art offers a Vintage Glamour Course to educate you on how to create statement brows, luscious lashes and iconic shapes from the evolving cupids bow to the cut crease inspired by screen characters such as Greta Garbo.

As you may know, at Illamasqua we love colour! Rosie Scott has embraced colour to create this bold look. For a similar look, we recommend using Liquid Metal in SuperiorPure Pigment in Alluvium and Intense Lipgloss in Belladonna.

We look forward to seeing more of your alter egos. Upload your images to our Facebook page. Enjoy the weekend!

25 January 2012

How to create the Sophie-I

For those who haven't yet tried out the stunning Sophie-I technique, here is a step by step guide of how you can create it.

Sketch along the upper socket line with the creamy black Medium Pencil in SophieThen buff with an Illamasqua Eye Shadow Brush to create a soft, diffused line. You can even wear this step on its own, to create a striking look in a hurry with just one product.

Take a pale neutral Powder Eye Shadow (we recommend Stealth) and gently press it to the centre of the eye lid, and underneath the brow bone for a subtle highlight.

With a charcoal black Powder Eye Shadow (try Machine) build over the previous black pencil line, working outwards and upwards. Then take an Illamasqua Blending Brush and blend the two Powder Eye Shadows together, ensuring there are no sharp lines.

Mix Sealing Gel with your black Powder Eye Shadow to create a colour intense, water-resistant paste. Taking a sharp Angled Eye Liner Brush apply the paste in a fine line along the upper lash line as a liquid eye liner. Artists’ Tip: You can also use this to redefine the original Sophie Pencil line along the socket for some serious drama.

Finish the look with a line of Sophie Pencil along the lower lash line, a coating of midnight black Masquara in Raven and your favourite Illamasqua False Eye Lashes.


You can simply create this look by using the following products:

24 January 2012

New courses available at the School of Make-up Art

Visit our Flagship Store at 20 Beak Street to indulge in anyone of our fantastic courses available at the School of Make-up Art. We have introduced three fabulous new courses...

Teen Beauty Class
Discover the professional way to look after teenage and problematic skin and create a fresh and flawless complexion and master colour correction and concealment to take the stress out of everyday skin breakouts. Experiment with colour mixing and blending and try a host new textures to tempt and tease. A fun class for teenagers to be self-expressive, and create a statement look. Click here to see more.

Discover the professional way to achieve a polished every day look and how to transform this through to a dramatic evening make-up look, daring to take colour and texture as far as your comfort level allows! Experiment with colour mixing and blending and try a host of new textures to tempt and tease. Learn how to apply false lashes for instant glamour and allure.  Create your statement look for every day to night or from bridal, vintage to your alter ego. Click here to see more.

Discover the professional way to apply your make-up to hold and stay through the day. Quality time for you and your friend to try a new look and refresh your ideas on make-up. Find a great base, a signature colour or master brows. Relaxing and informative, this class will answer your make-up questions and help you build your confidence with make-up application. A great course for friends, colleagues, mother and daughter, or sisters to have quality time together. Click here to see more.

Remember the 25% off professional courses ends on the 31st of January, to book your course email school@illamasqua.com. Download the full School of Make-up Art brochure here

Sophie-I Technique

Discover a new smoky eye technique as we launch the Sophie-I collection! As you know,  we work very closely with the Sophie Lancaster Foundation and the latest collaboration has produced this technique, developed further by our legendary Creative Director Alex Box. The Sophie-I smoky eye technique allows you to not only express your individuality, but create new depth and definition in your eyes.

Created using the black Sophie Medium Pencil, the technique is inspired by The Sophie Lancaster Foundation, the charity Illamasqua supports, and £3 from every Sophie Pencil purchased is donated to the foundation.

Click here to download and print out your own guide and learn how to create the look yourself, or watch our "how-to" film above.

23 January 2012

Chinese New Year - Year of the Dragon

Today is the first day of the Chinese New Year - The Year of the Dragon. To celebrate we have come up with the following aptly named Illamasqua pieces to allow you to indulge your inner dragon.

Happy Chinese New Year!

Live Chat with Alex Box & David Horne!

On Wednesday January 25, legendary make-up artist and our Creative Director Alex Box will be heading in to the Stylist (leading fashion, beauty and lifestyle UK weekly magazine) with our Director of New Product Development, David Horne to answer your questions and receieve their creative inspiration in a live webchat.

At Illamasqua we pride ourselves on making ‘make-up for your alter ego' – our products allow you to unleash your imagination and indulge in your alter ego. Behind all this is the visionary hand of our Creative Director Alex Box, a make-up artist who has worked with everyone from Gareth Pugh and Alexander McQueen to Stella McCartney and Chanel.

Our Director of Product Development, and founder of the School of Make-up art, David Horne, has 20 years experience as a catwalk make-up artist and challenges and explores the realms of beauty bringing us cult products such as the ultimate 'Skin Realism' foundation, Skin Base and pieces such as the poisonous pastel & hazardous neons in the Toxic Nature collection to the deep and decadent shades seen in the Theatre of the Nameless collection.  

This is a great opportunity for you to put your beauty and make-up questions to the best in the business. This is one to book in your diary as it is a once in a life time opportunity to liaise with the creative minds behind Illamasqua. Just head to the Stylist website to log in and join the live webchat with Alex and David. 

20 January 2012

Sale ends Monday!

Our winter sale is packed full of bold and beautiful make-up pieces that are set to not only beat away the January blues but ensure your alter ego steps in to 2012 looking its most decadent self.

With Prices starting at just £5, and up to 70% off, this is your final chance to take advantage of our winter sale before it ends on Monday. See below for just a few of our favourite sale pieces.

ALL £5

ALL £7.50

ALL £10

Your Alter Ego Gallery

January is the month to step out of the ordinary and reveal your alter ego. Our facebook page has been a wash of colour and striking avant garde looks and we've shared just a selection of our highlights here in our Alter Ego Gallery... 

We love this beautiful windswept look by ClaudiaS Make-up and her use of dark shades as a contour. We suggest using our Precision Inks which allow you to create intricate designs to then build upon.

Katherine Hancock embraced her alter ego for a circus carosel themed party. To create a similar look we suggest using Powder Eye Shadow in Taboo, Lipstick in Underworld and False Eye Lashes in No. 21. 

If you want a little inspiration on how to unveil your alter ego for 2012, check out our Boudior Circus Starlet Course which allows you to discover the secret make-up techniques that are aloft in the alternative, mysterious  world of the seductive boudoir circus. This course is available with a 10% discount until 31st January 2012. There are many other courses available to inspire, click here to see more!

Samuel C Degnan shared this beautiful look on our facebook page. With an array of metallic tones featured, we recommend our Liquid Metals, Pure Pigments and Powdered Metals for a similar effect, all are great for use on the face and body.

Will you feature in next weeks Alter Ego Gallery? Let your second self take over and submit your photos to our Facebook page.

Illamasqua Galaxy Nails

We have collaborated with Rebecca Jade Wilson, nail artist to the likes of Vogue, Elle and i-D, to create galaxy inspired nail art

If you want to recreate this look and channel a little galaxy nail art you will need...

Nail Varnish in Phallic
Nail Varnish in Load
Nail Varnish in Gamma
Nail Varnish in Rare
Nail Varnish in Lament

19 January 2012

10% Off Art Team Member Mika’s Most Versatile Products

Here at Illamasqua we pride ourselves on finding new and creative ways to take make-up artistry to new heights. With a range packed with colour-intense and highly pigmented products, there is never just one way to use each of our products.

To encourage you to to embrace your alter egos, every month a member of the Illamasqua Art Team will be picking their four most versatile products. Our first Key Artist, Mika's product choices are...

To receive 10% off one of Mika’s selected shades; simply enter the promotion code 'MIKA' at the basket page before Midnight GMT 25th January 2012. Enjoy experimenting...

18 January 2012

Illamasqua's favourite looks from the Golden Globes

This year at the Golden Globes we watched the stars as they came together, crossed the red carpet and dared to be different. The British films stole the spotlight on the night with many awards celebrating the fantastic British films that are coming through this year. Here at Illamasqua HQ we have chosen a few of our favourite looks from the 2012 awards...

Emma Stone
Emma Stone wore a beautiful column dress in contrasting shades of aubergine and scarlet, belted in with an embellished belt with a suggestive split, which was both regal and alluring. Her hair let the clothes do the talking and a cat-like grey smoky eye emphasised her beautiful blue eyes. We’re definitely going to take inspiration from her look and experiment with a cool silver shade such as Powder Eye Shadow in Soul, deepened in the socket line with Powder Eye Shadow in Gimp, with Liquid Metal in Surge to line the bottom eye lids.

Source – Style Frizz

Kelly Osborne
We've been inspired by Kelly's silver toned hair, her look, statement and eye catching, has had us rethinking the dip dye trend of 2011 and favouring a more striking set. We admire Kelly's dare to be different attitude and her make-up complimented the look with dramatic lashes, deep smouldering eyes and a rose based lip. Our new mascara, 'Masquara', lengthens and dramatises the lashes for a similar effect.

 Source – Celebutopia

Angelina Jolie
Timeless and effortless, the vintage pin up look is never amiss on a red carpet event such as the Golden Globes and Angelina stunned in ivory and red this season. Defined brows, a flawless complexion and a sultry scarlet lip ensured Angelina’s alter ego for the event, the screen siren, stole the spotlight at the awards. Try our Skin Base Foundation, Eye Brow Cake in Thunder, Medium Pencil in Sophie and Lipstick in Drench for this statement look. This look was a favourite with our Head of Professional Development, Spob

Source – MyDaily

Mila Kunis
Here at HQ we love how Mila has rocked this classic, seductive look. Opting for an effortlessly chic floor length black dress and slicked back hair, Mila epitomises the Black Swan look of last year. A neutral palette complimented Mila's timeless look with a bronzed smoky eye and soft blush lip. To create a similar, flawless finish, we suggest using a hint of Pure Pigment in Breathe on the inner corner of the high to make the eyes pop, Eye Brow Cake in Motto for a natural eye brow and Sheer Lipgloss in Artifice for added pout.

Source – MTV Style

What were your favourite looks from the 2012 Golden Globes? 

16 January 2012

25% off all Professional Courses at our Illamasqua School of Make-up Art

Our Illamasqua School of Make-up Art is offering 25% off all professional courses booked by 31st January 2012 at our London Flagship Store at Beak Street. Here is a taster of some available courses...

Experimental Colour Workshop
Leave your preconceptions at the door and challenge the ordinary as you mix up a scintillating cocktail of colour on this exciting 1-day practical workshop. Revolutionise the way you think and see by experimenting with daring combinations and exploring a decadent new world of tantalising textures and cosmetic concoctions. Once you have attended this workshop you’ll never be cautious with colour again. Click here for more info.

The Boudoir Circus Starlet Course
Discover the secret make-up techniques that are aloft in the alternative, mysterious world of the seductive boudoir circus. Circus make-up artistry is at the height of technicality, and the Boudoir Circus Starlet course provides you with a make-up challenge to improve both your creativity and line work. Click here for more info.

Mastering Professional Make-up
The ultimate make-up education programme, this professionally designed intensive course will provide you with a solid platform from which to build your confidence and your skills. You’ll learn and practice a range of core technical and creative techniques until you’re precision perfect, then look at ways in which to develop more abstract styles and looks. This comprehensive introduction to professional make-up will teach your alter ego everything it needs to know about self-expression. Click here for more info.

Here a just a few of the amazing courses available to professionals. Other courses included in 25% offer are the Creative Couture Lash Workshop, Building Expertise & Confidence - Perfecting Eye DesignBuilding Abstract Creativity - Art & The Alter Ego Course, Bridal & Beyond Course, Building CreativityBuilding Creativity - Vintage Glamour Course.

To book please email school@illamasqua.com or call the store on 0203 4323276. Make that New Years resolution a reality and enroll on one of our courses!

13 January 2012

SALE - New Lines Just Added!

Here are just a few of our favourites products that have been added to the sale... 

Use Illamasqua Sheer Lipgloss on its own or with Illamasqua Lipstick for added pout. 

Eye Liner Cake in Danger is colour-intense, quick-drying and non-smudge, it ensures your creation lasts all night.

Coat the nail with Illamasqua Nail Varnish in Glory and  add Illamasqua Nail Top Coat for the perfect finish. Talk with your hands and make a statement.

There are many more products which have been added to the sale, so don't miss out! Visit the sale HERE and grab them while you can!!