Yesterday was the casting call for our eagerly anticipated AW10 collection. Obviously, we cannot give too many details away as yet, but I can tell you that this is the biggest, boldest and most dramatic collection to date, in my mind...
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So we opened the doors to our London HQ yesterday and invited in a mix of models and some of you who had applied online for our call.
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We printed off a random selection of images that we have collated over the past 18 months; from masterclasses to night-clubs, from shoots to shows, launches to counter activity...
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Alex Box, Joe Corre and T
im Bret-Day [the photographer of those wonderful Agent Provocateur ads amongst many, many other iconic shoots as well as having the most gorgeous website...] were our judges for the day.
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For those of you who did not get called back, don't worry! The brief that Alex Box and the creatives behind the collection gave us was very specific - they knew exactly the type of person they were looking for and we have found them!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbH5cPGnGdMkQkXAYxqb9pcsI1iBOs7y5NznexNwIBURbT3nGb0IPxur1pQ266YaPvu1mJsSKwI2to6HyWes8zZPiGYdUUkjtpXJIOuJtyuHc-KwJjrTLa0pTYNjCUBzmwPWsDAehSECk/s320/greatshoot1.jpg)
nice information thanks
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Just wandering if everyone was contacted in regards to this casting, because initially i never even knew i had been selected to be cast (until last minute when the lovely lady at Illamasqua phoned me)!!!
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ReplyDeletethank you