27 October 2010

There’s lots happening Down-Under!

It’s all happening in Australia this week with three new counter launches, the team have been preparing for what is to be Illamasqua’s busiest launch yet!! With an amazing and diverse team of Make-Up Artists across all three new counters they are sure to be inundated with customers eager to learn how to reveal their alter egos...

Illamasqua’s International Trainer Daniel was flown to Australia exclusively to provide training for the Make-Up Artists of the new counters. This Monday saw the opening of the Illamasqua counter in Myer’s Bondi Junction store to great success with the team already excited at the interest it has caused…

"The residents of Bondi love their Make-Up. Illamasqua is so very different to anything else around that they are thrilled by our colourful range and are excited that we give professional make up lessons." - Daniel, International Trainer.

Today, the brand new Myer store in Robina Town Centre on Australia’s Gold Cost opens its doors exclusively for a VIP Preview. Tomorrow (28th) the world-class shopping mall will welcome in the public for the first time, with Illamasqua’s counter perfectly positioned…

“Our counter has prime-site position at the main entrance to the $multi-million cosmetics hall. It is large, spacious and has real presence when you enter the store. I am so excited to see the reactions of customers who have never before had access to such a bold and truly professional make up brand.” – Amanda Turner, Counter Manager

The Art of Darkness collection and its mysterious themes and emphasis on the alter-ego are devilishly fitting as Halloween approaches, introducing new customers to the brands identity in true Illamasqua style.

And finally, almost 2 years to the date since Illamasqua first launched, the final Australian counter is to open in Myer’s Brisbane City on 31st October. A Halloween launch has to be auspicious for Illamasqua!

The best way to experience Illamasqua is to book in for a 45 minute professional Make-Up Lesson with one of our professional artists who will help you to create and define the perfect look for you – no one else – you. The lesson is recorded on a CD for you to take home and use to practice with – a fabulously useful tool. Make-Up lessons are $70 which is fully redeemable against Illamasqua purchases on the day.

To make an appointment at any of our counters call 1800 661 210.


  1. I Loved your Products - http://papoentredivas.blogspot.com/2010/10/art-of-darkness-illamasqua.html

  2. Hey, I have one question.
    When will the results of the Art of Darkness competition be announced? You said it would be yesterday but there's nothing out yet!


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