13 July 2010

Illamasqua Amnesty: Ground Breaking Call To Action

Ever bought a really disappointing mascara? Or an eye shadow that looked so intense in the pan but had to be broken to get any pigment out? Had a nail varnish that took five coats to get any intensity? Or what about that foundation that matched so well in the store but looked so orange in the real light?

Do you, like me, have these products sat at the bottom of your make-up kit "just in case"... well, here is your chance to get rid of it and feel good about it!

Here's how ...

Illamasqua counters all over the UK and Ireland are offering you the chance to ditch the make-up drudgery and embrace the extraordinary.

Bring in ANY make-up product [be it low end, high end drug store...] and we will take it off your hands and present you with 25% off ANY Illamasqua product in return.

Still Not Convinced?

So, if you fancy a new Nail Varnish and have a broken palette at home that you don't know what to do with [but you spent £35 on it and feel guilty just throwing it away...] then bring it to us and we will dispose of it for you whilst giving you that 25% off your new Nail Varnish.

Show Us Yours and We'll Show You Ours!

Bring back two products and get 25% off two items, bring back three items and you can take home three products with 25% knocked off the RRP...

There is no limit to how many pieces you can bring and it can be in any condition – falling apart, smashed, nearly empty, dried up… we want to help you start again!

Now there is no excuse to have your make-up kit filled with dull, boring, uninspiring colours. No excuse for thirty red lipsticks, of which you only ever wear two... No excuse for thirty five shades of taupe... The offer is across all categories and if you bring back a boring lipstick, you can swap it for a fantastic, creamy matt Lipstick. Or how about a Cream Blusher? Or a cult Nail Varnish? Or a Powdered Metal? Or …

Come Along!

Our highly skilled, professional make-up artists will be able to talk you through the collection and show you what products would be right for you. They will help you develop your own skills and encourage you to reveal your alter ego with our exciting palette of professional products.

This event is only taking place at our counters within the UK and Ireland, and not online or in any of our international stores.

The Illamasqua Make- up Amnesty will begin from 17th - 31st July and is available at:
Selfridges Oxford Street, Trafford Centre, Birmingham Bullring, Fenwick Newcastle, BT2 Grafton Street Dublin, Debenhams Glasgow, Belfast and Cardiff


  1. So sad that we don't have you in the states and can't take advantage of this amazing offer!! x

  2. How annoyed am I that I'm not near enough to a counter to be able to take advantage of this!!! What a brilliant idea :)

    Kelly x

  3. Carmen Stone (Reading, Berks)13 July 2010 at 05:33

    Dear Illamasqua,
    You/we need more counters in more places!! Pleeeeeease!

  4. Looooove this!! Just wish I was close enough to a counter to take advantage of the offer! Please please please make the jump across the pond?

  5. Soo unhappy I'm on holiday for this offer!

  6. Well, as I'm so close to the Glasgow counter... it'd be rude not to, wouldn't it? :D

  7. OMG this is amazing. SO doing this.

  8. yipeeeeeeeeeeee xxxxxxx

  9. WAAHHH!!! I live in the States so I can't take advantage of this great offer!!!

  10. Hi! I am writing an article about Illamasqua for my MA fashion magazine entitled 'Colour Love.' Would there be a spokesperson/ blogger available to do a short interview about the new products, Illamasqua ethos and especially this great 'Bin the Ordinary' idea (which I will be taking advantage of!!)

    Let me know at giverneymegan@live.com.

    Thanks! Giverney x

  11. to bad for those who are living in the States but even more for us who are living in Croatia..we don't have names like Illamasqua, Mac or Urban Decay available anywhere, like we don't need it ?? Please spread around the news, we would love to have you here:-)

  12. Too bad I don't live in the UK...

  13. I LOVE this, and am making a list of things to bring to the counter near me, but I have a question - does nail polish count for the exchange? I have some old bottles that I don't like, could I bring them in for the 25% off? Thanks!

  14. Really want to try Illamasqua products, but no counter in Germany as far as I know!Really sad!


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