Box News Flash!

Alex has been really busy lately and as such this Box News Flash covers the past fortnight!

After the excitement of the exclusive Masterclass at Selfridges last week [check out the older blog posts for a run down on this event if you haven't already!] it was straight off to Paris where Alex has been working with Karl Lagerfeld on a top secret project. She called me straight after working non stop for 25 hours - the world of fashion is a crazy place!

Alex also shared her delight in anticipation of a collaboration book with Rankin. The final details are being signed off as I type and I have seen a rough draft - it looks incredible and I will of course keep you all informed of this as the launch date looms ever closer!

She has also been working with Warren Du Preez and Nick Thornton Jones, the acclaimed fashion photographer on the Shelter Housing Project. The shoot was, according to Alex, very avant garde and beautiful. With names such as Damien Hurst, David Bailey and the Chapman brothers also involved, it sounds like a great collaboration project.


She has also collaborated on an album cover for a very well known band, a cover for Harpers Bazaar, a shoot with the gorgeous Rosie Huntington Whiteley, a calander for French Marie Claire, Another magazine, Chinese Vogue, Japanese Vogue, a PKZ campaign...

The new Powdered Metals have been a mainstay in her make-up kit - she has covered the bodies of many models and celebrities with them in the past few weeks, including the gorgeous model Baptiste Giabiconi.

Alex also wanted to thank everyone who came along to the Masterclass and said it was great to meet you - she is looking forward to judging the Mizzworthy/ Illamasqua competition [new post about this to follow]!

She's back off to Paris on Monday for more work with Karl Lagerfeld. Phew! I need a nap just thinking about it all! Keep an eye out for the next Box News Flash, coming soon...

Alex Box Masterclass EXCLUSIVE to Selfridges Oxford St

It’s not often a once in a lifetime opportunity comes along, much less the chance to learn from a true visionary whose work has been seen on the faces of some of the world’s most glamorous models strutting the catwalk for A list designers such as Karl Lagerfeld, Stella McCartney and Gareth Pugh, and in magazines including Vogue, Numero, Harpers Bazaar, Another Magazine, Dazed and Confused, 10 and i-D.

Cool, creative and cutting edge, Alex has been hailed internationally as one of the most influential make-up artists of the modern era, drawing inspiration from science, technology, art, history, culture and nature and fusing them to create work that is both inspirational and innovative.

As our Artistic Director, Alex is committed to empowering people to be more creative with make-up, so is doing two exclusive masterclass sessions in Selfridges on the 3rd and 4th July.

Alex will lead each class with a step by-step-tutorial, with our team of artists on hand for one-on-one support. On Friday 3rd July (6-8pm) Alex will be focusing on 'dare to be different' looks, and on Saturday 4th July (11am-1pm), Alex will showcase ways to create head-turning, night-time looks.

The cost of each masterclass is £20 and fully redeemable on all Illamasqua products. Places are very limited to ensure that you get an intimate experience and the chance to chat personally with Alex. To find out more or to book your place at this fabulous event call the Selfridges Oxford Street team on 0207 318 3788 today!


Sorry for those of you who don't live around London - hopefully we will be in your area next! I will publish photos from the event in due course.

Box News Flash!

Box News Flash! will aim to update you all with the fabulous fast-paced life of the incomparable Ms Box!

For the past week, Alex has been fretting over the final details of her book with uber-photographer Rankin… but more on that later ;-)

On Wednesday and Thursday of last week, Alex has been working on a photo shoot for a well known fashion glossy with Emmanuelle Seigner and world renowned photographer Dusan Reljin near Waterloo bridge. “It’s great fun – Dusan and James [Rowe, the hairdresser] are larking about with my lipsticks at the moment!” remarks Alex. “Dusan is refusing to take it off!” Check out Alex's camera phone photo below for proof...!

Lipstick in 'Corrupt' was his colour of choice. James Rowe prefers a Medium Pencil in 'Spell' for a bright red lip...
Alex created a flawless base for Emmanuelle using Rich Liquid Foundation and Pressed Powder. To illuminate an otherwise matt base, Alex used Illuminator in 'Halcyon' to attract the light to Emmanuelle’s cheekbones. Illamasqua has a horde of red lip products to suit every skin colour and tone, but Alex’s favourite is a true ‘London bus’ red that is named 'Box' in honour of it’s number one fan! Alex used this colour on Emmanuelle’s lips and created a strong line using Medium Pencil in 'Feisty'.

This week, we have also had Alex in the Office to take a look at our closely-guarded Autumn Winter collection for finalising of product names and to have a photo shoot brainstorm. Which models? What looks? Hair? Clothes? Location? There is so much involved in creating a campaign and Alex works with us at every stage. We will keep you updated on the developments of this exciting collection.

Alex will be flying to Monaco for a shoot with Karl Lagerfeld this week. Let's see if she can get him to slick on a bit of lip colour - I reckon 'Pristine', our jet black Lipstick would be his colour...!