14 December 2011

Illamasqua Advent Calendar

Next behind our calendar we have our PR Manager Nicola with her favourite product, Illamasqua's first fragrance.. Freak!

What is your role at Illamasqua?

I am the PR Manager at Illamasqua and work with a fab team that includes Melanie Green and Fiona Scott (aka ‘my girls’)

What is your favourite Illamasqua piece for 2011?

There are so many to choose from but it has to be Illamasqua’s first fragrance FREAK. This was one of the most interesting and exciting launches I have worked on in my 10 year career. The ingredients, concept, bottle, name - everything about FREAK is different and like no other scent out there. I wear it every day and I love the look on people’s faces when they ask what it is and I say “FREAK!”

What has been your highlight for 2011?

Since I joined in February the entire year has been one big busy highlight. Launching the foundation innovation of the year “Skin Base” to such great  reviews was fantastic, as was the Theatre of the Nameless launch and again the successful launch of FREAK. The creativity and anything is possible motto at Illamasqua makes every launch a highlight. 

The new standalone store launches in Liverpool and Leeds have also been a big highlight, it’s so great to see such a demand for our brand nationwide.

What are you most looking forward to in 2012?

I am looking forward to pushing the boundaries even more than we already do in our busy press team and what we have seen so far for 2012 is going to be amazing, we all can’t wait to indulge in all that is to come.

1 comment:

  1. awesome! lovely to hear about who the people are!!! and all but any chance of hearing about people not in pr? be really interesting to hear from the people that make the make up and make it happen! thanks!! xx


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