Illamasqua Icons: Karen O

Lucy, our Product Development intern, has chosen Karen O as her beauty icon.

We are all massive fans of the Yeah Yeah Yeah's at Head Office [we frequently have the amazing 'It's Blitz!' playing through the speakers] and their lead singer, Karen O, has become a style revelation with her unusual half polish, half korean looks and unmistakable voice.

With her dark, tom boy hair cut and pale skin she can pull of a variety of make-up looks but tends to rock her trademark red lip.

To recreate a Karen O look, prep your skin with Matt Primer + SPF20 to help even out skintone and lightly mattify oilier areas. This will also allow your foundation to sit on top more evenly and achieve that flawless finish that Karen O has. For a nod to the 80s, apply a contour colour [Illamasqua has a great selection of contour specific Powder Blushers for all skin tones] such as 'Mischief' Powder Blusher just under the cheekbone to define and sculpt.

This is a very matt look, so dust some Loose Powder in '010' for a translucent finish to the skin. Add a little more to the lips to help lip products 'grab' on. Line lips with Medium Pencil in 'Spell', a gorgeous, rich pillar box red and fill in with Intense Lipgloss in 'Besotted' for a rich, edgy red that is both intense in colour and juicy in finish.

Line all around the eyes with Fine Pencil in 'Classic' which is a lovely dove grey and then smudge with Illamasqua Eye Liner Brush to break up the line and give it a Rock N Roll edge. The look is very matt, so try Powder Eye Shadow in 'Incubus' all over the lid and contour under the lashes and in the crease of the eye socket with Powder Eye Shadow in 'Lestat', a very buildable matt black.

Three coats of Volumising Mascara in 'Harness' will give you dark, fluttering lashes and apply a touch of Sealing Gel with your Eye Liner Brush around the lash lines to give the colour ultimate staying power. Add some False Eye Lashes in '17' if you want maximum impact.

Mascara Update!

Thank you all so much for your feedback in response to my post on the expansion of our Mascara range. Today we received a visit from our component supplier to review possible wands for any forthcoming mascara's that we decide to produce.

After a 90 minute [yes, 90 minute!] meeting on the wands, we have narrowed it down to a few key types.

Next stage? Formulation...

Thursday in the Office!

So what's happening today? Well, we are currently reviewing some of our product lines. Katie [Product Development Manager] has been hard at work looking at how we can expand on our existing range of mascara - we need one for every type of alter ego!

What other sorts of mascara would you like to see Illamasqua create?
For those of you that have tried/ own the Volume Mascara, what are your views?
Do you prefer lengthened, curled, thick or clumpy lashes?
What is the best type of mascara wand, in your opinion?

We would love to hear your feedback. I will keep you updated with all the developmental stages of this project so you can have an insight into how a mascara is born!

* Thanks to PJ for the image! *

Illamasqua Icons: Sally Bowles

Part two of our Illamasqua Icon series and this week Kate Massarella, Marketing and Product Director has chosen Liza Minnelli as Sally Bowles in Cabaret.

"It was a close call between Liza Minnelli as Sally Bowles in Cabaret or Edie Sedgwick, but Liza Minnelli won because I just love her!”

Liza Minnelli was born to be a star as the daughter of legendary actress Judy Garland and acclaimed director Vincente Minnelli. Her most successful role was in the Academy Award winning film Cabaret.

Get The Look

With the strong cameras and harsh lighting of the stage, a foundation that really steps up the task, such as Rich Liquid Foundation would be needed to create a flawless canvas on with which to work this strong 40s look. Work a peachy blush such as Powder Blusher in 'Lover' up from the apples of the cheeks to the temples.

The strong eye uses a bluey grey as a base colour and lashings of eyeliner. Cream Eye Shadow in 'Amour' is a beautifully textured blue-grey. Contour heavily with a teal-green around the eye socket [try Powder Eye Shadow in 'Melodrama'] and apply lashing of mascara [Volume Mascara in 'Harness' is an inky black] and a set of false lashes for added impact. I love False Lashes no 15 and False Lashes no 04 for the bottom lashes. Mix a dab of Sealing Gel with Eye Liner Cake in 'Mislead' and generously line both the upper and lower lash lines using a fine brush such as Eye Liner Brush. Create a beauty spot, too!

Use a fine brow pencil to shade in a high arch in the style of Sally Bowles. Fine Pencil in 'Uncanny' is a similar shade to the one in this photograph.
Finish with a bold lip colour – I reckon Sally would have loved Lipstick in 'Scandal'!




“Audiences are the same all over the world, and if you entertain them, they'll respond.” – Liza Minnelli

*Thanks to bubblegarm.blogspot.com for the wonderful image of Lover!*