22 December 2010

Boy George stuns Selfridges shoppers...

This Monday 20th December, Illamasqua secured an exclusive performance and live DJ set from Boy George in London’s Selfridges and we thought we would share a little of the magic with you…

The crowds began forming as word filtered down to the floor that Boy George was in the building, and his entrance to the Beauty Hall was met by lots of fans and stunned shoppers.

Boy George began his DJ set for Illamasqua next to our London counter and was instantly surrounded by adoring fans and flashes of photography as visitors to the store enjoyed the live entertainment.

The event was organised by Illamasqua in support of the SOPHIE foundation, with all proceeds from the event going towards the charity which encourages people to Stamp Out Prejudice, Hatred and Intolerance Everywhere. Sylvia Lancaster, Sophie’s mum had the opportunity to meet and speak with Boy George.

All Photography by Paula Harrowing

The legendary Boy George was amazing  in store and the crowds filled the Beauty Hall as they sung and danced to hits such as Karma Chameleon and Sex on Fire, it was an atmosphere not to be missed!

Look out for the exclusive Video interview with Boy George from the event soon…

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