IMATS 2010 - the Fallout

The International Make-up Artist Trade Show 2010 was officially the biggest and best attended IMATS in the history of the event. This year, the London leg of the show tour was at the Alexandra Palace in North London. Brands from all over the world attended; from the hair care, tanning, prosthetics and cosmetic industries. Our involvement with the show was very last minute; Alex Box signed up as a keynote speaker and Spob - Head of Professional Development here at Illamasqua - organised our participation.

We enlisted the help of some of our fabulous counter staff including Adam, Halimah, Lucy, Urszula [from Fenwich Newcastle] and Nicola. As many of you are aware, Nicola creates videos as Pixiwoo on Youtube and she was in high demand at the event for photos and signatures!


Lucy, who specialises in body art and fantastical make-up, went to work on a model creating a beautiful Avatar-like look whilst Adam set about creating a range of porcelain dolls.

My video from IMATS will be going on to Youtube - I'll post the link shortly!

I grabbed a quick word with an exhausted but exhilirated Spob this morning, who tells me "it was fantastic to meet so many make-up artist students. We can't wait to host more academy events at their colleges. If they would like more information, ask their head of year to email us at info@illamasqua.com. It was also amazing to meet so many of the bloggers and beauty press." What did she think of Alex Box's speech? "Thankfully, Trudi and I had a seat reserved for Alex Box's speech; the queue to get in was rather crazy! It was fabulous to see the reception she received." So, plans for next year? "Oh yes. Bigger, better... I can't wait! But I will definitely be booking a holiday for the week after!" I think you'll deserve it, Spob.

Trudi - "At Illamasqua, we have a determined policy to invest time in the professional world. It's an important message as we are the first truly professional make-up brand. During the next year we will be working with professional artists and make-up colleges to get them familiar with the brand and demonstrate what our products can do as well as to inspire and excite them."

"IMATS wasn't on our agenda but the opportunity presented itself and we just had to do it - it is THE make-up show!"

"I had a great time meeting professional artists, students, bloggers, press, the IMATS team... what a great reception we got! Alex Box's keynote speech was fabulous and the blue Medium Pencil in 'Debonair' that she was wearing on her lips quickly sold out."

"Someone said to me that Illamasqua is new but not new; that we have fitted straight into the professional environment, which is unprecedented for a brand only 14 months old. I thought that was lovely."

Below is the winner of the student make-up artist competition, where the theme was Alice in Wonderland. I think this look to some influence from one of Alex Box's images...


Spob, Trudi and I would also like to thank the entire Illamasqua team for all their hard work and dedication.

IMATS!

Make-Up Artist magazine produces the International Make-Up Artist Trade Show (or IMATS), and on the 30th and 31st January it will be time for IMATS to hit London! The anticipation has reached fever pitch in the bloggersphere from what I can see - and I am just as excited.

IMATS have been chasing us to appear at the event for some time - we finally agreed about 3 weeks ago and poor Spob [Head of Professional Development] has been slaving away getting everything organised - and there is a lot to organise, but we do love a challenge!

As I am sure you all know, Alex Box will be speaking around 2:30pm on the Saturday. I will be going along on Saturday to help out and to meet some bloggers, so if you want to grab a coffee let me know and I'm sure I can fit in some time to see you! Especially you guys I haven't met before :-)

I will also be doing some filming so come along and give us your views!

As well as the speakers, I am looking forward to the makeup museum that I have heard whispers about, as well as the contests featuring make-up students. If you are a student or a teacher from a make-up college, we have developed an Illamasqua Academy that will come to your college to discuss Illamasqua, the products, some tips and tricks as well as the chance to meet some top theatre, film and fashion make-up artists. Drop an email to info@illamasqua.com if you would like to speak with Spob further on this. She will also be at IMATS so come along and have a chat with us.

Professional Selection Kit No1

Those of you who have visited our website recently will have seen our Professional Selection kits. The idea behind these was to work with several key Illamasqua make-up artists to create their idea of an indispensable kit. As our gift to you in the miserable month of January, the kits offer up to 25% off RRP.

Both Adam and Mika, who work at Selfridges London, have put together two kits each containing their favourite colours and tips on how to use them. To back this up, we are filming tutorials over the next few weeks that will then be uploaded to Youtube - I have Adam coming in this afternoon to film with me!

The first video to be uploaded uses the Professional Kit No1 and No3. These were created in collaboration with Spob, our Head of Professional Development at Illamasqua.

Find out new ways to use products like Cream Blusher in 'Libido' and Intense Lipgloss in 'Repulse'...

To watch it, click here.