Celeb Spot in Cardiff

Bonnie Tyler, the 80s singing legend, paid the Debenhams Cardiff Illamasqua counter a visit last week! The singer of such classics as 'Total Eclipse of the Heart' and 'Holding out for a Hero' is show here with the Cardiff team and Mika from Selfridges London.

According to the team she was absolutely lovely and she picked up the Medium Pencil in 'Sophie'. the Pink Smoke Dystopia Palette and a bright Lipstick!

Dystopia Birthday Cake...

Charlotte, one of our part-time make-up artists at the Debenhams Cardiff counter celebrated her 21st birthday recently and celebrated with a Dystopia inspired Birthday cake!


How fab is this?

An Interview With... Kate Massarella, Brand Director

I grabbed a quick word with Kate Massarella, Brand Director of Illamasqua, for her views on the past year and what we have to look forward to in 2010...

As Brand Director of Illamasqua, you have final say on all marketing activity and new product development. Which aspect of your job have you enjoyed the most over the past 12 months?

"Creating the Sirens and Dystopia collections. They are both so different, yet so distinctively Illamasqua. Katie, our Product Development Manager along with Alex Box, has created some hugely iconic products for these collections - Liquid Metal in 'Solstice' and Nail Varnish in 'Obsess' are my personal favourites.

I also love the process of creating the images - Alex (Box) and I have so much fun coming up with ideas and I have had the fortune of working with some amazingly talented people on the photoshoots. I also really enjoy working on the way our counters look in store - it's such a great experience seeing an initial sketch turning into an actual counter, stocked with beautiful make-up and managed by our amazing teams of artists.


What has been the highlight of the past 12 months for you?

In addition to the stunning collections, one of the biggest highlights has to be the launch into New York and the week I had there introducing the collection to the beauty directors and editors at the top US magazines. An exhilarating experience as they all loved the brand already and couldn't wait to get their hands on the USA assortment. Plus, having a meeting on the 45th floor of a towering Manhattan building overlooking the city is like nothing else!

What do you think the next 12 months will bring for Illamasqua?

More creativity, more excitement, more great product development, more iconic imagery and loads more fun. In particular the Summer collection out in April - it's going to take Illamasqua to a whole new level.

Mika In iD...

The uber-cool magazine featured a double page spread of Selfridges Oxford St National Artist and Dystopia star Mika in December's edition...

Mika Comes to Cardiff!

Mika will be making a highly anticipated guest appearance on the Debenhams Cardiff counter on Thursday 19th, Friday 20th and Saturday 21st November.

If you would like to meet the Selfridges London National Make-up Artist, star of the Dystopia collection adverts and infamous mainstay of the London club scene, give the Debenhams Cardiff Illamasqua counter a ring on 02920342278.

I grabbed a quick word with Mika to find out more about the Dystopia photoshoot, his favourite products and his excitement about visiting Cardiff...

Hey Mika! How are you?

"Really well - looking forward to meeting the girls at the Cardiff counter tomorrow. They have all offered to take me out on the town and I haven't visited Cardiff before so it's all very exciting."

Your always out on the town! How do you think the Cardiff night-life will compare to London?

"You'll have to ask me when I'm back! I am currently running a weeky club called Vogue at Willa's in Mayfair. The theme of the night is always the current issue of Vogue - inspired by the photo shoots or the adverts running in the magazine, the night is an artistic melting pot of fashionistas, club kids, models, socialites and a variety of people from the fashion, beauty and art worlds."

I have been dying to ask you what the Dystopia photoshoot was like - it must have been fabulous!

"You were there?!"

For about half an hour! How long did your day last?!

"The call was 8am and when I got there, Alex Box was already in 6 inch heels, which she lasted on all day - what an icon! Even I can't manage that - the whole shoot, from start to finish was 13 hours. Alex created three looks on me and each took about two hours to complete. My favourite look is the black and white one, with the swirly face patterns. Alex did all of it in one go and I was amazed at how little post-production there was. I've always assumed that everything was airbrushed for weeks after the photo shoot, but I saw the final images a few days after the shoot. You can't airbrush art; you would lose the point of it."

Too right. So, what are your favourite products from the Dystopia collection?

"I adore the Pure Pigment in 'Android' - the dark, sultry shimmer is just such a versatile product. I love to layer it on top of Cream Eye Shadow in 'Debauch' or 'Entangle' or even the Concealer in '350' for a really gorgeous, but quick and easy, smoky eye.
I also love the False Lashes 21. They are stunning."


Will you be wearing them on the Cardiff counter?

"Perhaps, but I am currently rocking the Limited Edition Decadence lashes - the silver ones. At Halloween I put them in my eye brows for winged brows!"

You'll have to send me a photo. What has been your defining moment working for Illamasqua?

"That's a tough one! The past year has been absolutely amazing for me, both professionally and personally. I think that the crowning glory would be the advert that is going to run in next months iD magazine - a double page advert of the back-to-back image of me in the Dystopia ads. I am so excited to see that I can barely contain myself! I also loved that the Sunday Times Style featured a picture of me and of course the Dystopia shoot was just the best day ever."


Here is a photo of Mika and myself - we bumped into each other at Gay Pride in the Summer... his pout is substantially better than mine!


Book now for a lesson with Mika - £20 redeemable against purchases made on the day.

Halloween Looks From Illamasqua!

I hope everyone had a great Halloween! I almost forgot about it as we had been concentrating on the first anniversary of Illamasqua, so I loved it when some of the pictures from Propaganda's [our creative partner] Halloween party started to sift through to my inbox!

I am loving what our Account Manager Natalie did - an evil ladybug! Inspired choice, Nats!


I gave the normally platinum blonde bombshell a call to find out what she used...

"Well, the lashes are from a fancy dress shop," she tells me, "but everything else is Illamasqua! I used the Cream Foundation in 100 and topped it off with Loose Powder in 100 for a semi-matte glow. I used Powder Eye Shadow in 'Forgiveness' on the cheeks to sculpt the look and defined my eyes and eye brows with Eye Liner Cake in 'Mislead'. I love mixing this product with the Sealing Gel for maximum longevity."

What about those high impact lips? "I lined them with Medium Pencil in 'Spell' and painted over the top with Intense Lipgloss 'Besotted' for a juicy red lip!

Natalie also spread the art to her fingertips, using Nail Varnish in 'Ruthless' for a rich red base and blobbing on Nail Varnish in 'Boosh' for the ladybug effect.

Here is Natalie with Jo, Julian Kynaston's PA. Jo is rocking the new Birthday Lashes in 'Decadence' as well as plenty of Dystopia! On her lips is the shocking pink Lipstick in 'Avenge' and she has Powder Eye Shadow in 'Matter' smudged around her eyes for a sexy smoky eye.

Alex Box Book Signing 5th November

Alex Box will be at Selfridges Oxford St between 4 and 7pm on Thursday 5th November to exclusively sign copies of the Alex Box by Rankin book.

Alex and the artists will also be creating looks from the book.

I have also heard that Sharmadean Reid from Wah Nails salon in Shoreditch [the hot spot for creative nail art!] will be on the temporary site opposite the Illamasqua counter - the perfect excuse for an artistic beauty afternoon!

Did anyone else spot Mika [our lovely artist from Selfridges Oxford St and star of the Dystopia ads!] in the Sunday Times Style magazine last Sunday? In case you missed it, here is the clipping!

Dystopia Look On Counter

So, you've placed your first order of Dystopia and now you have them sitting in front of you at your vanity unit.

So. What to do?! Well, one of the beauties of this collection is the versatility that it provides - an array of looks from robotic, smokey and stylistic, romantic, soft and shimmery through to full on, glitz and glam.

Our lovely artists on counter are here to give you inspiration for your new products and Krystle at Selfridges Trafford has sent in some photos of her work - Leanne from the Newcastle counter was her model!

So what products did she use?

Eyes

Concealer in 350 as a base with Pure Pigment layed on top. This was then followed by Pure Pigment in 'Lust' on the inner third of the eye for a romantic effect. Pure Pigment in 'Furore' kept the shimmer levels on full and was lightly dusted under the brow and across the cheekbones. Powder Eye Shadows in 'Virus', 'Maybe?' and 'Sex' were also used to add a multi dimensional look and to mix up the textures. Eye Liner Cake in 'Mislead' was mixed with Sealing Gel and a bold eye line created both under and on top of the lash lines.

Cheeks

Cheeks were sculpted using Powder Blush in 'Primal' and a subtle flush added with Powder Blusher in 'Unrequited'.

Lips

The lips were shaded in using Medium Pencil in 'Titivate' - a bright fushcia pink and coloured in using Intense Lipgloss in 'Petulant' mixed with Intense Lipgloss in 'Galactic' - my new favourite combo - for a vivid 80s twist.

Nails

Krystle's nails are a mix of Nail Varnish 'Obsess' [as the base colour] Velocity, Boosh and Glory - don't they look fantastic?!

Anyway, hope this has given you some ideas and I will keep posting new looks from the collection!

People Update!

Hello everyone - phew, it's been a busy past few weeks but I am here to give you all some updates!

We were really thrilled on Saturday because the Independant ran a great feature on theatrical make-up and even had our beautiful Dystopia promo image as the front cover of The New Review, the Saturday supplement.





Click on the images to enlarge them and have a read of the article - it's very interesting and thought provoking.

We had the House of Blue Eyes show and the All Walks Beyond The Catwalk event on Friday and yesterday we created looks for A Child of the Jago fashion show at Wilton's music hall. The label is the brainchild of Joe Corre [of Agent Provocateur fame] and was attended by Vivienne Westwood, amongst others. Unfortunately, I didn't get the time to go! I am awaiting some images from the show though and will get those up as soon as I receive them.



By the way, has anyone read the 1896 Child of the Jago book by Arthur Morrison? It's a Dickens-esque novel about the life of street children in the Victorian slums. I read it as a comparison point to Oliver Twist when I was about 16 and it's a very beautiful [but brutal] analogy of the streets of London in the 19th century.

So a quick update on people:

Katie, our wonderful Product Development Manager has several top secret projects on the go for next seasons collection [ideas currently being bandied around] as well as the mascara expansion project and special products for our birthday and Christmas coming up [the celebrations begin on 31st October - I'll let you know more closer to the time but it's going to be awesome!]

Jennifer is currently managing our Sephora expansion - 27 stores at present and I can reveal that we now have a new one in Roseville, California due to launch in November! Exciting stuff.

Kate is in Birmingham today, assessing sites for our new counter and taking a look around Birmingham for marketing opportunities. I have only been out in Birmingham once but it was a great city with a fabulous night-time vibe and we really want to embrace that!

Jonathan, our Retail Operations Manager has been hard at work picking a brilliant team to head up the new Birmingham counter - new additions to the Illamasqua family! To think we only had 16 artists when we first launched... we have over 50 now, less than a year on!

Alex Box is really busy with the Fashion Weeks across the globe - Paris is the big one for her but we have still managed to squeeze some time in for an appearance at Selfridges Trafford on Saturday 3rd October - more details on that to follow!

We have some great events coming up for our first Birthday and with the excitement surrounding Dystopia, we will be sure to include demonstrations and get-the-looks across town. Plus, we have a new recruit to our Selfridges London freelance team that I think that some of you are going to be very excited to hear about....

Illamasqua Loves... Nights Out!

The perfect Saturday Night outfit [or Thursday, or Friday...] is something that we are all eternally looking for, right? Well, I think I may have found mine. Alexander Wang, not only do you have a great name, but you are a genius with material.

This gorgeous grape dress will perfectly compliment all my new Dystopia products and give it a real 80s twist.

I am adoring this little number. Pair with Lanvins gorgeous black shoeboots and add a gorgeous cuff [loving this Anita Ko diamond encrusted piece].

Then all you need is False Eye Lashes in 13 for fluttering lashes and a slick of Intense Lipgloss in 'Petulant' mixed with Intense Lipgloss in 'Galactic' and your good to go! See you on Monday!

All available to buy at www.net-a-porter.com

Dystopia Launches On All Counters!

Yesterday saw the launch of the Dystopia collection nationwide across our counters in Selfridges Oxford St, Selfridges Trafford, Debenhams Belfast, Debenhams Glasgow, Debenhams Cardiff and Fenwick Newcastle.

I had a quick catch-up with some of our artists on counter to see whether the buzz that I have seen on the internet has translated on to the counters!

First, I called Cardiff where I spoke to the lovely Chetna. "We only have four pairs of the False Eye Lashes 21 left!" She tells me, "The customers have been absolutely loving the dark and dangerous feeling of the Collection. We have received lots of pre-orders and spent most of our day yesterday calling all our customers back to let them know the Collection had arrived."

Any tips? "I have been playing with the products constantly and have found that mixing a drop of Sealing Gel with the Intense Lipgloss 'Galactic' creates a gorgeous, shimmering glossy eye liner." Great tip. Unfortunately I have yellow and brown eyes today, so I couldn't demonstrate, but will definitely swatch this look one day soon!

The artists at Fenwick in Newcastle said that same thing "It's absolutely flying!" Leena excitedly tells me, "I am just loving it all - especially the Pure Pigment in 'Android' - I have never seen a product fly off the shelves so quickly. I am currently rocking a look of Nail Varnish in 'Velocity' with Pure Pigment in 'Static' scattered over the top for an irridescent effect, followed by a coat of glossy Top Coat. I have had so many compliments - it looks awesome". I love our artists, they are always exploring outside the box with how to use our products.

A great tip also comes courtesy of Krystle at Selfridges Trafford. Sharon, the account manager at Selfridges, tells me, "Krystle has been mixing the Intense Lipgloss in 'Galactic' with just about everything! Her favourite mix is with Intense Lipgloss in 'Petulant'." Intrigued, I followed up on this and absolutely LOVE the results. I was not expecting the pinky/grape colour or the finish - I think it would go a bit murky in truth! But I am loving this and it is making me love 'Galactic' more and more as the days go on! I was, like many I think, a little sceptical on its versatility but I was so wrong - this is not just a professional product as you can see it turns solid glosses shimmery and is very buildable, for a subtle silver gleam or full-on knock out Silver glitter lips. I am going to keep an eye on the fashion mags and their photoshoots - I think this could be big.

I also spoke with Sian in Glasgow whose favourite tip is "to start with Lipstick in 'Avenge' all over the lip and mix in Sheer Lipgloss in 'Explode' into the inner third of the lip. Add a pop of interest with Intense Lipgloss in 'Galactic'." See my version below!


Belfast have also been seeing some great interest from customers - "The new Pure Pigment in 'Android'. Wow. It has been absolutely flying!" Explains Nykkol, account manager. "I have been using the Liquid Metal in 'Phenomena' all over the eye lid and smudging in this Pure Pigment to create a dramatic smoky eye."

How about Selfridges Oxford St? I spoke to Francesco - "I had a lady come in this morning and buy the whole range." He says, "Everything is so beautiful - I am using Cream Eye Shadow in 'Wail', a muted, soft grey and then then Pure Pigment in 'Android' for a smoky effect with Pure Pigment in 'Static' in the inner corners. Perfect." So what are the best sellers in London? "The Nail Varnish in 'Obsess' and Intense Lipgloss in 'Galactic' are the standouts at the moment."

I have also been doing a little bit of experimentation myself - I took home the Sheer Lipgloss in 'Explode' to have a play around with it and discovered that when I put it on top of Box Lipstick, this look came out. This is so me - a red lip with a real edge. It also flashes bluey in some lighting and pinky in others.



To purchase Dystopia online, follow this link.

Manchester Blogger Event

Friday 4th September saw the Manchester Blogger Event at Ithaca in central Manchester. This fabulous location mirrored the Dystopia collection superbly!



As I have very little knowledge of Manchester, I asked Krystle and Lucy [two of our gorgeous artists from Selfridges Trafford] to find me a suitable location and they really came up trumps with the dark, edgy and sultry atmosphere of this exclusive Manchester bar.

With a mix of modern and traditional pan asian canapes and some seriously cool looking cocktails, the bloggers who attended got to chat with Leena, Krystle, Lucy, Alex Box and myself about the new collection and the hero products within it.

Alex Box created a dramatic Dystopia look on Mizzworthy using the directional products from the collection.

We also had a very special guest come to the event - Sylvia Lancaster. Sylvia is the Mother of Sophie Lancaster who was tragically killed in August 2007 by a group of thugs for simply looking different to them. As you all know, Illamasqua support the Sophie Lancaster Foundation by donating £3 from every Medium Pencil in 'Sophie' [our blackest black pencil] to the charity. Sylvia gave a touching speech on her life after the death of her daughter and what the charity is doing to raise awareness.

On a personal note, it was really lovely to meet Sylvia and I greatly admire her for the work she is doing and her selfless attitude. She is an inspiration to us all.

I would also like to thank the artists and the bloggers for attending and I hope you had fun checking out the latest collection!

Adam in Cardiff

One of our fabulous International Make-up artists [he flew to NYC for the launch in July] and personal make-up artist to The Pussycat Dolls whenever they are in London, Adam, will be in Cardiff today, tomorrow and Saturday to help launch the Dystopia collection in Debenhams Cardiff.

We are also offering a free minicure with any purchase of two Nail Varnishes - the perfect excuse for buying the hot new colours 'Obsess' and 'Velocity'. The lovely Helen described 'Velocity' as a grurple - grey/purple - which I think is the perfect way of describing it!

Here is a pic from Sophy Robson's blog of the nails she created for one of our Dystopia looks - these colours look great together and the yellow is our neon 'Rare' Nail Varnish.