La Fleur Mecanique and Freak...

To celebrate the exclusive launch of Freak in Selfridges stores across the UK from Thursday 20th October, we have some very exciting instore activity to share...

Our professional Art Team will be travelling the country to offer an insight into our first fragrance, the sensational unisex scent that is Freak! They will be gracing our Selfridges counters for the launch  weekend and the Halloween weekend...be sure to pop in to ask them your burning artistry questions and for advice and top tips. 

If that wasn't enough to tempt you instore to step into the intoxicating world of Freak, we will also have performances from La Fleur Mecanique in our Selfridges Manchester Trafford, Manchester Exchange Square and Oxford Street stores.

"In the centre of a large, Art Deco flower made of wrought iron and silk, Lilly slowly revolves to the music of Chopin. She gently rises then elegantly sinks into the cream and black petals which close around her. Her movements are fluid and graceful, yet she is not all human, for when she turns we see she has a golden key unwinding in her back."

Her performances promise to be a real spectacle...head to London Oxford Street on 29th October, Manchester Exchange on 20th October between 1-3pm and Manchester Trafford from 5-7pm on 20th October to enjoy...!

Have you dared to Freak yet? Click here to pre-order today

Win a full size bottle of Freak!

To celebrate the upcoming launch of our debut fragrance starring the lead singer of Atari Teenage Riot, Nic Endo, we are offering you the chance to win a full size 75ml bottle of Freak worth £59!

Click here to enter

Freak is a concoction of dangerously exotic unconventional flowers that Illamasqua has unashamedly blended together to celebrate the night.

Watch the Freak film and prepare to step into the intoxicating world

of our first fragrance for a preview of what you could win...

To celebrate the night and enter this fabulous competition, click here 

Competition closes online at 11.59pm GMT Sunday 16th October 2011

Illamasqua launches in Meadowhall, Sheffield!

With just over a week until we launch in Debenhams, Meadowhall, the Illamasqua team are excitedly preparing and putting the finishing touches to our new counter!

Our launch in Meadowhall, Sheffield on Saturday 22nd October marks the first Yorkshire counter for Illamasqua, an exciting prospect for our Yorkshire based Founder and Joint Managing Director, Julian Kynaston, and our Marketing Agency Propaganda!


The Meadowhall team are just as thrilled about the launch...
Bethanie Lunn, Meadowhall’s Fashion & Beauty Expert, said:
“Illamasqua is such an exciting brand, it’s brilliant to see them open their first outlet in Yorkshire. I’m sure they will be popular with Meadowhall shoppers who are keen to snap up the latest trends.”

A preview shot of what the store will be like, taken from our Flagship store in London

Offering avant garde looks, one-on-one express transformations, and sharing our professional, colour intense range, our Art Team will be instore for the launch to share their top tips and beauty advice.

Check out the Illamasqua range, including our AW11 Theatre of the Nameless collection from Saturday 22nd October

800th Post - Theatre of the Nameless launches in Australia!

Nothing excites us at the London HQ more than seeing the collection we have nurtured prove a hit internationally - and seeing the images coming through from Australia from their Theatre of the Nameless launch has proved the icing on the cake!

How fitting that this would be our 800th blog post with such a creative, dynamic and beautiful launch... I've attached some example for you below but to see the entire photo album, check out the Illamasqua Australia page and click through to their photos ...

Glamour Factory...the NPG transformed into a film studio

This Friday, Illamasqua collaborated with the National Portrait Gallery to celebrate the Glamour of the Gods Exhibition and turn the space into a vintage Hollywood film studio for one night only!

With a dress code of monochrome glamour, guests to the event showcased the best of vintage through the eras. However, we all know that no vintage look is complete without the right brow or red lip, and where would a screen siren be if an outfit weren’t paired with that infamous winged eyeliner flick…

Illamasqua hosted vintage transformations for the visitors as part of the ‘Image is Everything’ department, revealing the alter egos and hidden starlets among the many Gallery viewers who queued out of the door for a touch of Illamasqua glamour and a glimpse at our ‘backstage dressing room’ themed space!

Guests were also invited to pose in a black & white photography studio and visit The Broken Hearts Cocktail Lounge for drinks, swing music and cabaret before heading off to take part in vintage styling and drawing classes within the other departments.

Inspired by our Vintage Glamour course, our professional Art Team shared their tips for the perfect vintage looks and an insight into what our School of Make-up Art course offers. 

To celebrate the event and our collaboration with the NPG, we are hosting a competition to win an exclusive place for you and a friend on this inspirational course. To enter click here

The event embraced the Golden Age of Hollywood and added a little Illamasqua twist…

Win tickets to the exclusive Freak masked ball...

To celebrate the launch of our first fragrance, we invite you to win the chance to step into the intoxicating world of Freak and indulge your alter ego at a fabulous masked ball on Saturday 29th October 2011, as hosted collaboratively by The Last Tuesday Society and Illamasqua.

This is a last chance saloon to attend, as tickets to the event have been sold out for weeks!

We have two exclusive tickets to giveaway for the underground Freak launch party over the Halloween weekend, plus £200 spending money* and an exclusive dance lesson** on the night.

For full details and to enter this fabulous competition to be in with a chance of winning your place at the exclusive launch, click here

Win tickets to Gabby Young's gig!

Gabby Young, her unique look and distinctive style represent much of the self expression that we embrace and encourage at Illamasqua. Coupled with her beautiful voice, Gabby's performances captured Illamasqua and we have long supported her.


Known for her visually stunning shows and tours, members of our professional Art Team will be providing the make-up for her band for her upcoming gig this Thursday 13th at KOKO in Camden!

To celebrate, we are offering the opportunity to win two tickets to the Gabby Young and Other Animals gig, as well as access to the Afterparty, PLUS £100 worth of Illamasqua make-up - all you have to do is Share our facebook Status on the gig - http://www.facebook.com/illamasqua - and leave us a comment.

The winner will be picked and announced on Tuesday 11th October!

Good Luck and for those of you already going to the gig, Enjoy!

*Please note we will not be contributing to travel.

Glamour.com Beauty Editor Rebecca Cox reveals her Top 10 Illamasqua pieces

Industry insider and Glamour.com Beauty Editor, Rebecca Cox, is an avid fan of our professional and colour-intense range. She exclusively reveals her top 10 Illamasqua products below.

Visit Glamour.com throughout October for your chance to win a different Illamasqua product everyday.

Pure Pigment in Berber

"This new pigment is so much fun, it’s tempting to smother it all over your face. High impact colour, sparkle and wow-factor in one."

Skin Base Foundation

"I need a foundation that’s quick to apply and gives medium coverage all day. I love the no make-up flawless finish look this gives."

Freak Eau De Parfum

"Seductive and sophisticated: Freak really is the queen of the night."

Be the first to Freak and pre-order Illamasqua's first fragrance now. Official launch 20th October 2011.

Lipstick in Atomic

"If (like me) you rely on a bright lipstick to look ‘done’, this is the perfect shade. Mine lasts through a day full of events and meetings without needing a touch-up. Handy."

Nail Varnish in Propaganda

"No propaganda required: this luxurious midnight blue sells itself."

Powder Blusher in Unrequited

"As a hopeless romantic, I’m sold on the name. But used sparingly, the pretty pink colour gives the perfect English rose finish."

Powder Eye Shadow in Bronx

"This rich bronze tone works in the daytime or teamed with lashings of liner for night."

Highlighter Brush

"The search for the perfect foundation / highlighter brush stops here."

Medium Pencil in Sophie

"£3 from every purchase goes to The S.O.P.H.I.E. Lancaster Foundation, a brilliant cause. Plus, it really is the perfect pencil liner."

Cream Pigment in Hollow

"SO obsessed with this contouring product. Hello, supermodel cheeks."

Shop Rebecca's favourites here

Freak...behind the scenes

An interview with Illamasqua's Joint Managing Director Joseph Corré and Creative Director Alex Box on their inspirations and visions for Freak, the first fragrance from Illamasqua.

With behind the scenes footage from the shoot, the film offers an insight into the creative direction for Freak...

Illamasqua launches in Croatia!

Yesterday saw the launch of our first store in the Zagreb region of Croatia! As we approach our 3rd birthday, Illamasqua continues to grow rapidly and our presence can be seen internationally with stores and counters in the UK, Australia, the US, Dubai and now Croatia!

For the fabulous opening yesterday, our Joint Managing Director Joseph Corré, International PR Director Rosa Sibaja and Account Director Calum Mackay all flew out to celebrate the launch.

We bring you a glimpse at the new store as the team worked yesterday to put the finishing 'Illamasqua touches' to the store...

With a fabulous guestlist and welcome party, Croatia has certainly embraced Illamasqua...we will be revealing many alter egos there in the coming months!