Toxic Nature - The Film

Behind the scenes as the MYER show...

Violet from Violetlebeaux provided this behind the scenes write up of the Myer show in Australia…

Earlier this week I was fortunate enough to be invited backstage to the Myer S/S 10/11 fashion show rehearsals to get a glimpse of Illamasqua's stunning make-up designs for the night.

Head make-up artist Nicola Burford and the Illamasqua team executed the looks with absolute precision as 1950's style and old Hollywood glamour ruled the catwalk.

It was a tribute to everyone's professionalism how surprisingly calm behind the scenes was as the team gave the models the royal treatment. Even at the most hectic points during dress rehearsal the team were completely efficient and created meticulous looks.

Bold lips, winged eyes and lovely lashes were applied to compliment the tall beehive hair styles the L'Oreal team were creating for the girls.

Each look was complimented with perfectly manicured nails using Illamasqua's Bacterium, from the new Toxic Nature collection.

While I didn't get to see the avant garde looks being created during the day I hear they were also spectacular and some involved diamantes being applied to the girl's faces.

Nicola and the whole team did an amazing job and it was a wonderful treat to be able to see them work so closely.

Violet Le Beaux (http://www.violetlebeaux.com)

Toxic Nature is Now Live!

 Toxic Nature SS11 is now available to buy at illamasqua.com! 

We are so excited to see which are the key pieces that you will all be picking out...

Also, we have picked our winners of the Win Your Waiting List competition, and they are:

Miss Kitty from Australia

Romana Kabbedijk from The Netherlands

Barbara Romaldi from Brazil

Alice Woolstencroft from the UK

Congratulations to them and thank you everyone for entering!

Illamasqua - 24 hours until SS11 Toxic Nature!

At 6pm GMT we will be announcing the winners for the Win Your Waiting List competition - so it's still not too late to enter! Click here to visit the site and add those pieces you have been dying to try. 

For more information on what to look forward to when the collection goes live for sale EXCLUSIVELY at illamasqua.com tomorrow, take a look at our step-by-step look at what makes Toxic Nature the must have this Spring ...

An unashamedly romantic toxic tenderness, a corrupted cuteness, an incandescent innocence. The idea behind the collection was a hybrid race born out of an apocalypse, with the girls part of a generation of a mutated race with exaggerated proportions and exaggerated features." - Alex Box, Creative Director

CREAM PIGMENTS

A brand new formulation that breaks new ground in versatility - use as blush, eye colour, highlights, contours, on lips or even the hair ...

We have supplied you with an artist's palette so that you can experiment with colour - try mixing and matching these colours for maximum impact ...

Hollow - This toffee shade is perfect as a contour on paler skintones. it also works brilliantly as an eye shadow base on olive and darker skintones.

Delirium - This rose taupe shade is fantastic for contouring pale to olive skintones as well as adding a healthy flush to all skintones as a blusher or as a soft rose lip.

Mould - Because every Spring collection needs a touch of darkness, this grape shade is stunning as a base for smoky eyes or an intense, statement lip.

Emerge - This peach brightens under eye shadows, and is beautiful as a highlighter on oliver to darker skintones. It's also a very flattering blusher on paler skin tones.

Bedaub - This mint green is a wonderful eye base and flattering for all skintones. You can also mix with Satin Primer to tone down the impact and this works beautifully as a skin colour corrector to neutralise redness.

Dab - This gentle lilac is beautiful for eyes, lips and cheeks especially for a 60s look.

NAIL VARNISHES

Bacterium - Pearlescent Ash Ochre, thanks to All You Desire and Vampy Varnish for all the swatches.

Purity - Peach

Radium - Acidic Lime

Stagnate - Grey Mauve

Gamma - Neon Orange

PRECISION INK

The opalescent shine of Glister, the newest member of the Precision Ink family, is set to break the mould with a daring, nude coloured alternative to the classic liner. Create striking looks with attitude and stand out from the crowd...

Thanks to Hell Candy for the swatch ...

LIPSTICKS

Two toxic tones, Atomic and Flare, have evolved our intense, highly pigmented Lipstick into the ultimate urban survival tool for the neo-generation. Glides on smoothly, creating lips that entrance.

We will have more indepth news and views on the collection over the coming weeks... enjoy!

Last chance to win your wishlist...!

To celebrate the impending launch of Illamasqua's SS11 Toxic Nature collection, we are offering three people the chance to win the products that they add to their waiting list before the collection arrives on counters in the UK, UAE, USA and Australia...

Toxic Nature will launch online at illamasqua.com on Thursday 10th March...to be sure you are in with the chance of winning, join now!

Illamasqua backstage at the MYER show...

Illamasqua's fantastic Australian team have been working behind the scenes on the models for the MYER show!

Join in our Flagship Stores Toxic Nature party Tuesday 15th March 3PM - 7PM - EXCLUSIVE offer

Our flagship store in Soho’s Beak St is holding an exclusive preview Toxic Nature launch party, enabling you all to see, feel and explore the new collection in the flesh before the official in-store launch! Be the first to sample the new colours, experiment with your self expression using our new formulations. Unleash your unnatural alter ego.

We are thrilled to be working with Matthew Brindle of the infamous London based night life photography website MEGAMEGAMEGA.com. He joins us for a unique in-store photoshoot between 5-6pm, open to everyone who desires their very own 'Distorted Portrait'. Dress to impress or ask one of our professional make-up artists to demonstrate the new collection on you before heading over to Matthew to get your photo taken. 

Mika photographed by Matthew Brindle

These photoshoots are very sought after, when our very own National Make-up Artist Mika had megamegamega take shots at his club BLACK BALLOON people used to queue to get in on the action. Don't miss out!

Continuing the Toxic Nature theme, electro act Johnny Lazer transforms 20 Beak Street into manga inspired musical madness. With cartoon-like good looks and energetic performances he is always a treat. Johnny is guaranteed to cause a commotion so don your dancing heels girls, and guys. He goes live at 6PM www.johnnylazer.com 

Johnny Lazer

To mark this exciting event we have a very special announcement to make. The Beak Street team have been busily crafting a one-off gift to those who cannot resist the urge of the Toxic Nature collection. Under Alex Box's masterful supervision the professional team have recreated 10 pairs of her 'Toxic Nature Driplash' design as seen below --

These creations are bespoke, limited to the pairs created and are a FREE gift to whomever spends over £100 on the collection on the day. They will not be sold in the future, so this is the only chance you have to attain these fabulous beauties. First come, first serve!

If that's not enough there are neon candies to match the collection and refreshments. Phew! See you all there...

WIN! Your Waiting List for Toxic Nature

As a celebration of the impending release of our SS11 Toxic Nature collection we want to invite you to add the new pieces to your Waiting List at illamasqua.com and on Wednesday 9th March we will pick 3 winners to be sent the pieces they have added on a super fast post, meaning they will get the pieces way before everyone else!

Hot foot it to the new and improved Illamasqua.com [it's super fast now!] and add the pieces that have grabbed your fancy - we will be showcasing all of the collection over the next week so that you can have a true idea of what the pieces are, how they can be used as well as some video tutorials ...

Welcome to the Atomic-Botanical Wastelands...

TOXIC NATURE - SS11 Collection from Illamasqua 

Unpredictable...

Unchartered...

Distorted by mankind...

Unnatural...

The natural world is fighting back...

In retaliation against the genetically modified society that plunders it, the landscape has issued forth a torrent of hybrid shades...

Corrupted hues, glister amongst muted tones - extreme, intoxicating versions of their original selves. This is an atomic-botanical environment, where survival is key and camouflage by colour is the path to existence...

To be continued...

The winner of our competition with Edita of Allyoudesire is announced...

To celebrate the launch of the Color Collision collection in the US, we teamed up with the fantastic Edita of Allyoudesire to offer the chance to win a selection of Illamasqua Nail Varnishes including the exclusive Nail Varnish in Gamma from the new collection.

Edita modelling Nail Varnish in Gamma

With nearly 1,000 entries to the competition, the winner of the fabulous Nail Varnishes in Gamma, Grab, Scorn and Throb is……… Kayla Murphy from Canada! Congratulations to Kayla, and a huge thank you to Edita for her continued support!

 Nail Varnish in Scorn

Nail Varnish in Throb

To see more swatches and a ‘glowing’ review on the Nail Varnish in Gamma, click here to view Edita’s blog.