25 November 2009

The New Website is Live!

If you haven't yet seen it, log on to www.illamasqua.com to view our brand new website and webshop.

We listened to feedback from our customers, the online make-up communities and our artists and about five months ago decided to re-develop the website to create a unique and innovative experience. It finally launched at 11:02pm last night!

The new home page will keep you up to date with all the latest news, collections, events and promotions from Illamasqua.

There is an independant review section, the alter ego gallery is now easier to navigate and eventually we will be putting videos of our counter experiences up here!

We have made the shopping process easier and more fun for you too, for example we now suggest complimentary products, have swatches to give you a better idea of texture and colour as well as individual product descriptions. Each product is also grouped according to colour and if it features in a collection, it can be searched through the 'collections' tab.

All the swatches were done by Halimah and myself, so we feel especially proud to see it all come together.

Have an explore and let us know your feedback!


  1. The website looks absolutely amazing! The swatches really make everything a lot easier. One thing though, i can't find my favourite lipstick, Fetish, has it been discontinued?

  2. Amazing work. Thank you very much for all the swatches !

  3. Amazing! Well done guys!
    Love the idea of the lips with the product on. xoxo

  4. We've seen it! We love it! (http://makeupalooza.blogspot.com/2009/11/illamasqua-novo-website.html)

    Great changes, it's perfect!

  5. Everything you could want on a makeup site , you've given us!. Perhaps as time goes on you could add swatches on different skin and lip tones..as of course a colour can look so different on one skin to another!

  6. Website is really nice. You need to work on getting products into the stores abit more. Went to Selfridges at Trafford for a beauty event last night and they didn't have two of the pigments or the nail duos in stock yet!

  7. Thumbs Up! :)

    The color is nice and the design is very good. Have you use any website creator or just coding it in HTML?


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