For all of you who couldn't come along - or who live in other countries! - here are some photos from the event yesterday.
Alex Box came to Selfridges Oxford St to sign copies of her critically acclaimed book Alex Box by Rankin.
Alex is rocking the green lips - is she on to something here?! - and a gorgeous green 80s jumpsuit.
The lovely Holly provided the canvas for Alex's extrovert creativity and was soon made up with a variety of Powder Eye Shadows, Pure Pigments, Powder Blushers and just about every other product on the Illamasqua counter, by the look of things!
She also signed copies of her beautiful new book.
Mika [star of the Dystopia collection] was also there and he is pictured here, modelling his new hair cut, with Aga.
Illamasqua is a heady cocktail of cultures - it combines a rich heritage and product knowledge with the creativity and expertise of Illamasqua's team of leading make-up artists. A night-time make-up that brings premium, professional products within reach of the high street.
Illamasqua is for the bolder, darker person hiding inside us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership and self-expression.
Illamasqua is your alter-ego.
My alter ego is the person I want to become. She's darker, bolder, braver. She's a more interesting version of me. She doesn't hold back. She doesn't give a damn. Sometimes, I let myself become my other I. When she walks out and takes over, I fall in love with who I am.