Francesco Lo Cascio is a ten year veteran of the beauty industry. He began his studies at the London College of Fashion, where he studied make-up artisty. On completion of his formal training, he lent his crative skills and expertise to such various projects as the MTV Music Awards, the Academy Award nominated film Billy Elliot and as a freelance make-up artist with a client stable including Christy Turlington, Eva Herzigova, Destiny's Child, Kate Moss, Isabella Blow and the Sugababes.
Francesco's artistic talents also extends to the world of fashion, where he was worked behind the scenes at Fendi, Alexander McQueen, Alessandro Dell'Acqua and MaxMara.
Francesco has also contributed his talents to creating beauty looks for editorial features in publications such as Vogue Italia, Marie Claire (Italy), Vogue Bambini, You Magazine and Vogue Espana.
As an artist, Francesco acts as a liaison between the high fashion and consumer
worlds. His immense talent and experience enables him to understand and
exemplify all that makes Illamasqua truly unique, and his technique and
understanding of this brand trademark style make him an integral part of the team. I grabbed a quick word with him to find out a little more about him...
So Francesco, what is your favourite Illamasqua product, and why?
I love the Cream Foundation, as you can use it day or night because of the variable coverage. I buff it into the skin using the amazing Highlighter Brush.
Sealing Gel, used with the Eyebrow Brush with any coloured Powder Eye Shadow creates a great coloured mascara. Stroke the brush through the lashes to seperate and colour.
Who are your inspirations in the world of beauty/ fashion/ popular culture?
It would have to be Sophia Loren, Madonna, Gwen Stefani and Linda Evangelista. I have been very influenced by artists that I have had the pleasure of working with; Alex Box, Pat McGrath, Topolino... they are true artists.
What is your top tip?
I use the Medium Pencil in 'Sophie' thickly across the lash line. I then take some Pure Pigment in 'Fervent' and smudge all over the eye lid with the Eye Shadow Brush to create a smoky, elegant sparkling eye.
I also love to mix the Medium Pencils with Pure Pigments on the back of the hand prior to application - this creates so many new colours!
What would you say is your personal style?
I am a very minimalist make-up artist - I like to use as few products as possible to create a lot of different looks. I like products that are versatile and I love to use vibrant colours.
I have had many inquiries as how to best use the Illuminators. Can you give our readers some advice?
Yes - you can mix the Satin Primer with the Illuminator in 'Halcyon' to create dewy, glowing skin. On it's own, I would recommend smoothing the Illuminator down the cheekbones, nose and across the T zone to pick up and reflect light without making you look 'greasy'. I also especially recommend 'Fondle' [the peachy pink colour with gold particles] for black skin. It's the best!
Francesco will be making a personal appearance at the Illamasqua counter at BT2, Grafton Street in Dublin from the 27th - 29th August. To book, call +353 1 (0) 6056666 and ask for the Illamasqua counter.
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