Born in Germany, Anja was the lead singer and front-woman of German band Xmal Deutschland and significantly influenced the avant-garde days of the European New Wave Culture.
I grabbed a quick minute with her and put forward some questions I had been wanting to ask her...
Alex: Colour has become a huge part of your life of late - both through your work at Illamasqua and in your paintings - can you explain to us how you 'listen' to colour?
Anja: While I am working on a painting, my inner eye 'shows' me music, sounds and rhythms. This is called Synaethesia – a neuronal cross-linking of the senses. A certain arrangement of colours and, in my case, dots [for many viewers a very abstract way of expression] is the ultimate 'sound'; the essence of music that I discovered by accident.
Alex: Wow. So do you think that Illamasqua can ever extend it's brand message through channels other than make-up?
Anja: Sure – from music to fashion and art exhibitions; all is possible!
Alex: Out of all the Illamasqua products you could have named after yourself, you chose a pale blue Powder Eye Shadow. Can you explain your choice?
Anja: My choice of calling an eye shadow 'Anja' is simply based on the fact that many people are fascinated by the colour of my eyes. Light blue is Anja – Anja is light blue.
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Anja: Myths and masks!
It means finally a cosmetic brand that speaks to men and women.
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