05 October 2011

Freak and its distinctive trail

Today we are exploring the design of the Freak bottle and packaging as we look at and share the inspirations behind Illamasqua's first fragrance...and of course, where the idea to feature the snail came from!

Freak is encased in a beautifully ornate art deco-inspired bottle, tilted to one side, as though confirming to the dictates of an alternative reality. 

Its smoked glass dances in the light and features a delicate silver snail and its trail, symbolising an addictive passionate path of desire that is both distinctive and unusually provocative.

"A charming silver snail is attached to its side, a snail being a creature that is perfectly formed yet not admired as being conventionally beautiful by the masses, this represents Illamasqua's love of beauty in all things, especially the unconventional." - Lee Bennett, Head Designer on Freak of the Propaganda Marketing Agency

Freak is available to pre-order now, click here to shop


  1. i want this so bad!
    I love the concept behind the bottle shape
    and the collection looks fabulous!

  2. Looks awesome! Wonder what it smells like!


  3. Love the bottle, the scent and the snail. =) Love Illamasqua!

  4. Still haven't told me if its tested on animals...how many times or places do i have to ask before i decide it must be as you haven't replied to my comments here or on facebook or via direct email.

  5. Hi Sakara,
    We can confirm that the Freak fragrance and its ingredients are not tested on animals
    Thank you!


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