10 November 2010

Illamasqua takes over Australia...

In addition to the new Bondi Junction counter, this month we opened Robina and Brisbane (both in Queensland), with Melbourne and Chadstone counters to open soon. As you can imagine it’s been pretty busy getting everything ready, but we’ve had a fantastic reception on all the counters.

The Myer store at Robina on the Gold Coast is a new one, and they had crowds of over 4,000 people moving through the store for a VIP night on the day of the Illamasqua counter opening there. The Illamasqua team was turning out Make-Up lessons and Transformations and had bookings flooding in for School Formals, the Spring Racing Season and already coming in for Christmas!


The Brisbane counter was also jumping as soon as it opened. Queenslanders have been loving the imagery, with one customer remarking “We have never seen anything this bold in Queensland before”, and another customer saying “Queensland has been waiting for a new brand like this to come along for ages.”


One lady completed her personal transformation at Illamasqua in Brisbane. After losing three stone this year and cutting off her waist length hair into an elegant face framing cut, she came to the Illamasqua team for an alternative to the smudgy black eyeliner she had been wearing for years.


The team used Precision Ink for a defined eye and Rude cream blush for a fresh warm finish on her skin. Even though she’d never worn lipstick before she felt brave enough to try “Obey” which complemented her new look perfectly.


Retail Operations Manager for Australia, Gillian Staal says “It’s so rewarding meeting people and changing their look. It’s great to know that you have made a difference in someone’s life.” It’s lovely to be able to see people all over Australia now able to experience Illamasqua first hand for themselves!

9 comments:

  1. Australia? Who cares about Australia? Take over GERMANY ;)

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  2. New Zealand next please? It's only over the ditch.

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  3. When are you coming to PERTH, Australia??? we miss out on everything!!! Why go to QLD ? They don't have style haha

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  4. I care about autralia. And we have illamasqua and you don't so suck that Germany.

    Im going back to illamasqua Sunday to buy some things :D I love illamasqua it's my new favourite thing.

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  5. love that Illamasqua has come to Aus!

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  6. Yes please come to Perth next!!!!

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  7. I think there's going to be a lot of happy ladies in Australia with this news :D And to the girl from Germany.. patience, your time will come soon! Just for once Australia gets to go first.. normally it's US waiting for a bajillion years for the good stuff to come!

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  8. go check brisbane out! the formulars are crazy pigmented... no regrets!

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  9. Come to the Myer in Wagga!! We need a new and awesome make-up brand and I adore Illamasqua - just a shame I have to go to a city (6 hours away!)to be able to get any.

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