26 July 2010

Myer Fashion Parade SS10

From the hot streets of London to the cold [ish] street of Sydney - I am off this week to cover the MYER Fashion Parade event!

I am really looking forward to it and I wanted to give you the low-down on what to expect in terms of news and views from me down under!

I land on the Friday which will give me a day of recovering [at a lovely olde worlde hotel in The Rocks area of Sydney] before attending Alex Box's Masterclass at Myer Sydney City on Saturday 31st July [limited numbers only for $95 redeemable on product purchases made on the day. Call: 1800 661 210 for more details and to book.]

Then on Wednesday and Thursday is the parade itself. This is a big occasion in Sydney - like London/New York/Paris/ Milan Fashion Week - where a selection of the top designers at fashion emporium MYER showcase their latest collections. Australia are currently in the throes of a cold Winter, so they will be much looking forward to their Spring Summer collections, due for release post-show.

Alex Box has exclusively devised all the looks for the show [two Avant-Garde and one Ready to Wear] and the wonderful Christabel of make-up mole will be heading up the Ready to Wear team! We also have a great team of hairstylists and nail artists so it's promising to be a pretty busy backstage! I have been kindly granted backstage access by MYER so I will be getting in to all the nooks and crannies of the show and bringing it to you via our Youtube channel.

We also have the gorgeous Jennifer Hawkins and Jess Hart fronting the show - and Alex Box will be creating their looks personally.

I am aiming to get a series of videos created that will give you an un-paralleled look in to backstage life at a major fashion show [and major this is - 55 models in total!] from the conception of the looks, the practice runs and the final day with interviews from a selection of creatives who all have a part in pulling off a successful show.

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