Jon Bon Jovi AfterParty/ White Trash Beautiful London Debut

The Bon Jovi gig at the 02 Arena in London on Wednesday 24th June got an extra fashion hit at the official afterparty at Indigo2. Bon Jovi's Richie Sambora has collaborated with designer Nikki Lund on a new fashion label called White Trash Beautiful that had a touch of the celebrity sparkle with the likes of Glee's Matthew Morrison [anyone else obsessed by this show?!] and Preeya Kalidas.

Illamasqua was asked to be the official make-up sponsor as designer Nikki Lund just loves our cosmetics, so we were honoured to send a top team to create the beautiful looks to compliment the beautiful models [including Spanish model Elen Rives, Natt Weller [Paul Weller's son] and Jon Bon Jovi's daughter Stephanie Rose.]


Francesco, who headed up our team, told me; "The models were beautiful - fresh faced and very excited about walking for White Trash Beautiful. The make-up was natural to ensure that the focus remained truly on the clothing and the hair team from Toni and Guy did a fantastic job or creating loose, LA hair."

"I used the new Light Liquid Foundations in the colour that matched the model, and Cream Blushers, especially Lies to highlight and the coral/pinks of Dixie and Rude, to keep the look dewy and fresh."


"For lips, it was a gentle dose of rose lipgloss - I used Sheer Lipgloss in Lily-Rose and Sheer Lipgloss in Electrify."


"For the eyes I used a mixture of Cream Eye Shadows [try Touch for a perfect nude to use as a base] and then layered on neutral Powder Eye Shadows. A pop of shimmer with Pure Pigment in Fervent and Furore finished off the look."



The range, which premiered at Los Angeles Fashion Week in March 2010 had some beautiful pieces that screamed LA, but would also appeal to the fashion conscious girls of London.

"I have always admired Richie’s unique personal style in music and fashion. He is a brilliant artist and trendsetter with over 30 years in the business …it is so inspiring working with him." - Nikki Lund, designer.

"Her talent is never ending - she is a genius. Jon and I had this idea for a song “White Trash Beautiful” and I was walking around the house one day and said this song sounds like a clothing line. Nikki had an amazing line of clothes called Eccentric Symphony and distributed her music as the hangtag…I was a fan. I called her up and it all started from there." - Richie Sambora

Our team!

For more pics from the night, check out our facebook page...