20 July 2009

Jingle Bells!

Selfridges is a great, if surreal, world. Last week I went along to a Christmas event for an assortment of media press, where brands show their latest collections/ ideas for Christmas. Walking into a room with Christmas trees and tinsel in the middle of July is a strange experience!

We had one of our fabulous nail contributors, Lucie Pickavance, demonstrating the Autumn Winter nail collection [which is looking amazing... we have the photo shoot for this at the end of the month! I'm hoping to take a video camera along to give you all a behind-the-scenes look into the making of a beauty campaign!] and the beauty press were raving about all our nail varnishes.

If you have been hiding under a rock, you may not have noticed how many rave reviews we have recieved about our nail varnishes, and I'm thrilled to announce that nearly all of them will be available to buy in Sephora and Sephora online!

What colours do you think we haven't covered in our collection that you would be dying to see?! My personal vote is a bright, almost neon sky matte blue. What say you?

**Thanks to Vampyvarnish and Temptalia for the swatches: yellow = Wayward, blue = Phallic [especially for Vela!] and gold glitter = Spartan**


  1. Ooooh, thank you for the Phallic swatch! You are too kind! ^^
    [always here to remind you we need your product also in Italy ;-) ]

  2. Omgosh i need that sparkly black/blue in my life haha. I'm placing an illamasqua order soon, so will be posting up on my blog. :) x

  3. Selfridges' Christmas shop opens really early - I think it's August! I believe it's to catch the summer tourist trade, who like to buy Christmas tree decorations etc from the big London stores.

    I can't wait to see what the Autumn/Winter Illamasqua theme is.

  4. oh wow Phallic looks amazing!!

  5. i would love to see a bright pink with gold glitter mixed in or dark purple with silver glitter
    something different

  6. for winter i would love a deep pink/purple to go with autumn winter :D

  7. I think a neon-esque blue would be amazing - I don't know if there are that many good bright blues out there - mainly neon yellows and pinks so far this year.

    I'd love to see...a gunmetal grey with gold shimmer...or a really good purple/green duochrome...or a glittery black...I could go on and on!

    I am very excited about the A/W nail collection. Can't wait!


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