My Sugarland Blogger Event

My Sugarland, a unique boutique located in the heart of Islington (Central London) recently hosted a blogger event in store and we were only too happy to provide the makeup for their mini transformations. Each blogger got to choose an outfit and have their makeup professionally applied. Here are some of the shots from the event.

To see the full event check out My Sugarland’s blog and their tags link to all the bloggers that attended so you can grab a sneaky look at their photos too!  

Illamasqua in ASOS

With the office being a little quieter these days without the constant Alex Cummins jibber jabber (I do miss you really!), I thought I'd blog some more!  Last week saw ASOS host their 'Access All Areas' event.  I wish I'd been there!  Basically, the chosen few got to peruse the new Spring collection right in the centre of the ASOS headquarters.  They got to try on their favourite pieces, select some matching accessories and then move on to be pampered by hair and make-up.  The latter was provided for by us, of course!  They then got to strut their stuff on the infamous ASOS catwalk with photographers to hand as well!  This pic is one that caught my eye for obvious reasons - how cute! 

We sent two of our top London artists along, Zahra and Rhiannon, to bring out those blogger alter-egos!  

I caught up with Zahra yesterday and, albeit a little tired, she was full of lovely things to say about the event!  It was beautifully organised, everyone got on really well and all the bloggers were given some goody bags which included an Illamasqua Lip Gloss.  All in all it seems like it was a brilliant event (note cookies)! 

There are some more pics and great write ups of the event on the ASOS blog if you fancy a view! 

Halimah x

London Blogger Event

After weeks of planning, Thursday 3rd September saw the London Illamasqua beauty event, held at the beautiful and historic Kettners in Soho.

We served Champagne and Guinness cocktails [you know how we love to push the boundaries!] as well as really delicious vivid orange Apricot and Rum cocktails and an abundance of yummy canapes, which Halimah, Katie, Helen and I had no trouble in finishing off after the event!


After the meet and greet aspect, I briefly introduced myself and the team and handed over to Kate, our Brand Director. She gave a great insight into the brand; the history aspect, the initial launch, the research behind the brand and to update everyone on our next steps as a company.

We then played a presentation of Dystopia that detailed the influences and the ideas behind this fascinating collection.

Alex Box, Illamasqua's Artistic Director and legendary alternative make-up artist, talked more about the collection and also about her influences as an artist and her background in fine art, fashion and beauty. It always fascinates me to hear Alex speak; she has such a brilliant way of explaining and describing things to make them sound really magical, for example - her descriptions of Dystopia as a "rebellion against perfection" and "a distorted, twisted concept of beauty".

One of the blogger who attended, Lydia, was picked as a model by Alex Box to demonstrate the versatility of the new collection and the number of different looks that could be created with the palettes of warm greys, charcoals, granites and shots of neon pink and smoky purples. It was a real transformation!

We encouraged everyone to mingle and have a play with the products and invited them to talk with Alex, Kate, Katie, Halimah, Helen and myself if they had any questions or just wanted a chat!


I would like to thank everyone who managed to come along for coming and sincerely hoped you enjoyed the event!

** Special thanks to Kettners, especially Stef and Fergie for serving some delicious cocktails! **