18 June 2010

Lure Has Been Revamped

After a HUGE revamp, we are so excited that our Lure range has finally launched online at www.illamasqua.com .

We’ve listened to feedback from our customers, make-up artists and industry professionals, and revitalised our entire Lure range. The colours are better than ever [ie, they match across all the lines from Concealer, Under-Eye Concealer, Powder Foundation, Rich Liquid Foundation, Cream Foundation, Pressed Powder, Loose Powder and of course the brand new Light Liquid Foundation] and we have also got real skin swatches on the website to help you make the best decision.

To view the unique colour swatching, click here.



Finally, a little more on the Light Liquid Foundation...

Not only is it lightweight and has a dewy finish. It has been designed to mimic the skin’s natural look, whilst still covering blemishes. The formulation also has moisturizing and hydrating properties and contains skin-conditioning ingredients including Vitamin E.

Alex Box has been using it on today's shoot on one of our models and everyone has loved the dewy texture; like mixing Satin Primer with Cream Foundation commented one assistant.

Lure Revamped has been a major project for Illamasqua and new shades are arriving daily. So if the product you want is showing as out of stock, click ‘Email me when available’ to be among the first to know when it arrives.



1 comment:

  1. Fantastic! I love what you have done here...


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