31 August 2011

Rubber Nails: Swatches

Our exciting new formula is brought to life in these fantastic swatches by the lovely Edita at All You Desire.

These kinky, waxy varnishes add a beautiful, unexpected finish to your nails - and some great news? I'm rocking Faux Pas for the first time today and hand on heart... it's a one coater...!

So without further ado, may I introduce...

FAUX PAS - Blue Violet


KINK - Bottle Green


TAINT - Stone Brown


VICE - Deep Cerise 


Don't forget - you still have time to enter our Kinky Nails competition to WIN all these delightful shades... just click here or go to www.illamasqua.com/kinkynails.

So... whats your favourite?

26 August 2011

Competition Alert: Theatre of the Nameless Nail Varnish Giveaway!


To celebrate the launch of these unique, ground-breaking new Nail Varnishes, we are excited to be giving you the chance to be one of THREE winners of a set of the new 'rubber-look' Nail Varnishes from our AW11 Theatre of the Nameless collection. 


Inspiration for our new Nail Varnishes derived from the colour-coded specialities of the Wittenberg Platz’s domineering Boot Girls, these confident new shades display utter indulgence. The Theatre of the Nameless proudly parades a kinky new waxy “rubber-look” finish to our hardwearing, chip-resistant Nail Varnish. This is like nothing you have seen before!
 The four striking new shades:

  Taint – Stone Brown
Kink – Bottle Green
Vice – Deep Cerise
Faux Pas – Blue Violet


 To enter, go to Illamasqua.com/kinkynails – the internationally open competition begins on Friday 26th August and runs until Sunday 4th September – all T&Cs on the website.

GOOD LUCK!

25 August 2011

Myer SS11 Masterclasses with Nicola Burford!


Our fabulous Nicola Burford, Illamasqua's Australian Head Artist to the Myer show will be revealing her top tips for make-up application this week in exclusive masterclasses. 

Whether you wish to perfect your pout or master the art of contouring, Nicola will be offering masterclasses this Thursday and Friday at our Sydney and Melbourne Myer counters!



Revealing the how-to's of this seasons Myer show, Nicola will be showcasing the hottest summer colours and trends to inspire and immerse you in colour blocking and colour clashing as seen on the catwalks!


Melbourne - Thurs 25th August
Sydney - Sat 27th August


Theatre of The Nameless Exclusive Preview...

The AW11 Theatre of the Nameless collection launches soon ... below is an exclusive preview!






Illamasqua's new Mascara - MASQUARA


We are incredibly excited to be launching Masquara, our fabulous new Mascara.
Available in Raven, a stunning midnight black, it offers a formula that lengthens, defines, dramatises and ensures lashes last the whole night through.
Be bold and bring out the power of your eyes to complete your alter ego. A striking edition to our core range, it is sure to become a staple within your make-up bag!

“Illamasqua’s new Masquara in Raven has taken flight. Masquara creates a jet black flutter of beautifully defined lashes – lash by lash perfection. Reapply for added drama and prepare to step into the night.”
David Horne – Illamasqua Director of New Product Development.

Masquara provides a preview glimpse into the indulgent world of our AW11 collection ‘Theatre of The Nameless’. This is to be unleashed globally in its full decadent glory on 8th September 2011. 

 Vicky McClure lashed up in Masquara for Illamasqua’s viral film Born Again.

Masquara is available online at www.illamasqua.com; at the Illamasqua Flagship Store, 20 Beak Street London; Selfridges Oxford Street London, Manchester and Birmingham; Fenwick Newcastle; and Debenhams Cardiff, Glasgow and Belfast.

Check out this fabulous review on Masquara, thank you Kadian!
http://aceyourface.co.uk/2011/08/18/exclusive-exclusive-exclusive-new-illamasqua-masquara-not-a-typo/

24 August 2011

Enter by Friday for the Distinction in Make-up Artistry Awards...


The deadline to enter Illamasqua's Distinction in Make-up Artistry Awards is fast approaching... it is this Friday!
There are four fabulous categories to enter; Graduates, BA Final Year Students, Foundation and 2nd Year Degree Students and finally Beauty School/Make-up Course Students. In December the winners from each of the four categories will have their winning creations running on Dazed Digital viewed by millions all over the globe. This is an amazing opportunity not to be missed, so get your applications in before the 26th August 2011!

Send your Application form and 2 examples of your work – 1 beauty and 1 fantasy look to
Illamasqua, 6-8 Amwell Street, London, EC1R 1UQ

Alternatively…you can drop off your application and 2 photos to any UK Illamasqua counter or store.

GOODLUCK!

Show your support for the S.O.P.H.I.E Foundation today...

On the 4th anniversary of Sophie's death, we have created a new film in association with The S.O.P.H.I.E. Lancaster Foundation to raise awareness and celebrate the Foundation's work. 
Watch the film and find out how and where the funding for the charity goes. 

 
Help us Stamp Out Hatred and Intolerance Everywhere by donating, buying a wrist band and a Sophie pencil at www.illamasqua.com/sophie

Below are some of the fantastic celebrities that have got behind the Sophie Lancaster foundation wearing their S.O.P.H.I.E wristband. 

 Una, The Saturdays
 Boy George
 Courtney Love
 Kelly Cutrone Peoples Revolution, Illamasqua US Brand Ambassador
 Patricia Field, Sex and the City stylist
 Rochelle, The Saturdays

23 August 2011

Key Artist Charlotte Savoury At Birmingham!

Our fabulous Key Artist Charlotte will be lighting up the Bullring Selfridges Beauty hall this Thursday 25th August with a masterclass, showcasing Day to Night make-up tips and tricks that can transform you from dull-at-your-desk to decadent-on-the-dancefloor!


Call the Birmingham counter to book - or why not organise a one-on-one with Charlotte on Friday 26th August - she has some slots left for transformations, for just £30.

Illamasqua counter: 0121 600 6818


Sephora Nail Studio

“We love Illamasqua Nail Varnishes they are best for the nail art” 
Kim Anderson, Illamasqua US Brand Ambassador

We are really excited to be working with Sephora on their new Nail Studio concept...
Launching throughout August, the Nail Studios in Sephora specialise in art and application services. You can choose from a range of nail templates to inspire you, from something intricate and delicate to the more bold avant garde nail to draw out your alter-ego . The professional nail technicians of XpresSpa offer their expertise with the ultimate indulgent experience.
This is a fantastic opportunity to check out Illamasqua’s daring and wide range of Nail Varnishes and explore how they can be creatively used! 



 
“Seventeen loves Illamasqua”- The lovely Seventeen Magazine Editor receives a manicure using Illamasqua's Nail Varnishes in Gamma and Radium





“Illamasqua's Nail Varnishes in Rare, Gamma and Collide are flying off the shelves... hurry down now to be one of the first to check out this amazing nail bar!” 
Kim Anderson, Illamasqua US Brand Ambassador
   
Due to popular demand stay tuned for further Nail Studio openings  Sephora stores and locations!


  

22 August 2011

The Sophie-I look



SOPHIE-I is both a statement and a conscious way of expressing unity to the SOPHIE cause and a distinctive mark of your own individuality. Drawing with a dark colour is a powerful and empowering statement in itself, and highlighting the full contours of the eyes is showing the world your very own uniqueness. This perfectly links in with one of Illamasqua`s brand values, Self-Expression. Showing everyone your individuality through your eye make-up.


The reason why this is called Sophie-I is because it resonates with the cause, individuality, and results in a beautiful statement; a 'Sophie-eye'.
I am sure that we have all felt that we were being 'judged' in some form or another throughout our life and from my experience I know that this is not a good feeling. This is our exact rejection to that feeling. To prove a point, to be stronger and to make a change. 
£3 from the sale of every Sophie Medium Pencil goes to the Sophie Lancaster Foundation, this educates pre-teens; to create awareness and make a change in perception towards alternative subcultures. Illamasqua created the 'Dark Angel' film to increase awareness for the foundation and sell S.O.P.H.I.E wristbands online, in counters and at events we work at.

Here is a step-by-step approach to how you can create the Sophie-I look:

1.) Outline the entire eye shape with Medium Pencil in Sophie and 'sketch' the centre of the lid to shape the eye. Apply in the inner rim of the lower lash line. 
2.) Using the Eye Shadow brush, buff the entire areas where Sophie was applied (except the waterline) to create softly diffused colour and depth. 
3.) Apply Powder Eye Shadow or Pure Pigment in colour of your choice on top if Sophie using small circular strokes to blend the textures together. 
4.) Highlight the brows to create more impact by using Illuminator or Pure Pigment in a light colour. 
5.) Finish off the look with Illamasqua's new Masquara


To find out more about the Sophie Foundation, please visit www.sophielancasterfoundation.com. Follow The Sophie Lancaster Foundation on Twitter for daily updates on the charity's work at www.twitter.com/SOPHIE_charity


19 August 2011

Last Chance to Join Illamasqua's Foundation Amnesty...

Don't forget to head down to your local Illamasqua counter or the Flagship store this weekend for the last chance to join Illamasqua's Foundation Amnesty. Bring along any used, empty, broken or just plain unloved foundation to receive up to 20% discount on any Illamasqua complexion product! 


 The Illamasqua Foundation Amnesty will end on the 21st August and is available in:

Illamasqua Beak Street, Selfridges Oxford Street, Manchester Trafford Centre, Birmingham Bullring, Fenwick Newcastle, Debenhams Glasgow, Belfast and Cardiff

Gender Divine: We love this students work!


Dandy Fantastic has created a hypothetical promotional campaign of make-up for transvestites for Illamasqua. Naming the project 'Gender Divine' he describes it as "a glorious fusion of club kids, performance artists, cultural practices, foreign worlds and historical figures brought all together into one esoterically glamorous, gender blurring collection" 




18 August 2011

Foundation Students... The Illamasqua Distinction in Make-up Artistry Awards 2011


 Last Friday we uploaded a blog post on entering Illamasqua's Distinction in Make-up Artistry Awards 2011 as a Bachelor of Honors. Today we are focusing on another of the fabulous 4 entry categories - Foundation Students.

The Foundation students prize is an amazing opportunity which includes a two-week internship at Illamasqua Headquarters - the creative hub of the brand - plus £1,500 prize money and £500 to spend at a private shopping spree at the Illamasqua Flagship Store. Plus your college will receive £2,000 to spend on a bespoke Illamasqua kit of your tutor’s choice.

If you feel you do not fit into this area then please click here to refer to our other 3 sections. If you have any queries about which area you fit into, please don't hesitate to drop an email to josephine.obrien@illamasqua.com

The deadline for applications to enter this fabulous competition is 26th August 2011, don't miss out!

Send your Application form and 2 examples of your work – 1 beauty and 1 fantasy look to
Illamasqua, 6-8 Amwell Street, London, EC1R 1UQ

Alternatively…you can drop off your application and 2 photos to any UK Illamasqua counter or store.

GOODLUCK!

Behind the scenes video at Myer Parade SS11/12 Fashion Launch!

Following on from our exclusive interview with Illamasqua's Nicola Burford that we posted up on Tuesday, we now reveal behind the scenes footage of the Illamasqua team at work. Nicola talks through some of the star products and inspiration behind the make-up looks. 

video

Thank you to Vanessa Picken for the video.

16 August 2011

Illamasqua’s Summer Sale has arrived in the London Beak Street Flagship store!


If you are in London’s Soho today make sure you drop into our Flagship store on Beak Street, London W1! The Summer Sale has arrived in the store and with items starting at £5 it is not to be missed! We wanted to bring you a selection of the office favourites before they are all gone …


 Powder Blusher in Complex is a stunning rich terracotta. This colour-intense product allows you to create definition and be bold. Perfect for livening up a summer evening!


 Sheer Lipgloss in Explode is a delicate iridescent creamy pink, a sensual and enhancing product for your lips. Use on its own for a subtle gleam or over a bold red Lipstick to add dimension.

 Be playful with Illamasqua’s legendary Pure Pigment in Conquer, a shimmering forest green. A metallic, high-shine, pure-colour powder that is incredibly versatile. This looks gorgeous as a liner on your upper lash line. Mix a drop with Sealing Gel to intensify.  
 Come on down! We look forward to seeing you!

15 August 2011

Myer Parade SS11/12 Fashion Launch

The Myer Spring Summer 11/12 Parade was held at Carriage Works on 11th August in Sydney, showcasing the must-have trends in both clothing and make-up. Myer drew inspiration from the Western Australian landscape, referencing the breathtaking Pinnacles Desert.
Illamasqua were invited to be the sponsors for the third time running of this spectacular event. Illamasqua’s Nicola Burford headed up the team for the Myer show of 11 make-up artists, once again creating dazzling and inspirational transformations. Nicola has provided the Illamasqua blog with an exclusive interview, revealing the crucial Illamasqua products that were the secrets behind the stunning creations:

 
1) What was your inspiration for the Myer show look this season? 
The make-up for the Myer SS2011 show was inspired by the unique desert landscape of Western Australia – the textures, colours, mirages and mutable forms you would experience in that landscape are transformed on the face. Perfected, luminous skin is highlighted with glass like reflective gloss and cream shimmer, eyes are contoured in a halo of sand coloured powder with pops of either glistening sunset pink, sunburnt orange or white heat in a colour ombre. Lips and brows are muted so attention is focused on the eyes and skin. It’s a gentle, graceful yet powerful modern make-up and approach to colour and texture.




2) Was there one Illamasqua piece that stole the show? 
There were actually two star products that encapsulated the whole look – Powder Blusher in Disobey and Sheer Lipgloss in Brilliant. Although Powder Blusher in Excite and Nymph, Powder Eye Shadow in Sex and Cream Blusher in Lies were invaluable in creating the look ...and we couldn’t do it without Medium Pencils in Bait, Vow, Hex and Thrash...did you say just one product?!
 Medium Pencil in Hex

Powder Blusher in Excite

 Sheer Lipgloss in Brillant

3) How many artists were working on the show?
We had 11 make-up artists working on the show – from Melbourne and Sydney. They were all absolutely amazing  - a real credit to Illamasqua artistry and professionalism. It was a long and crazy day, starting at 7am and finishing at 9pm with 3 dress rehearsals, one media show and the main event. Even though it was non-stop it was stress free and heaps of fun! The team and Illamasqua products all stood strong through the mammoth work-out!

 4) How many models did your team transform?
The show had 35 female models, and 10 male models as well as the Myer spokes-models; the very gorgeous Jennifer Hawkins (ex-Miss Universe) and very handsome Kris Smith (Danii Minogue’s model husband and ex-UK Rugby player).


 A huge well done to all of the Illamasqua team, and stay tuned for the video!


12 August 2011

Bachelor of Honours... The Illamasqua Distinction in Make-up Artistry Awards 2011


 Last week we uploaded a blog post on entering Illamasqua's Distinction in Make-up Artistry Awards 2011 as a Graduate. This week we are focusing on another of the fabulous 4 entry categories - BA HONS. To enter into the 'BA HONS' category you must have graduated this summer of July 2011 with a Bachelor of Honours Make-up degree.
If you do not fit into this area then please click here to refer to our other 3 sections. If you have any queries about which area you fit into, please don't hesitate to drop an email to josephine.obrien@illamasqua.com

The deadline for applications to enter this amazing competition is 26th August 2011, don't miss out!

Send your Application form and 2 examples of your work – 1 beauty and 1 fantasy look to
Illamasqua, 6-8 Amwell Street, London, EC1R 1UQ

Alternatively…you can drop off your application and 2 photos to any UK Illamasqua counter or store.

GOODLUCK!